Marketing Specialist

AlphaESS; Eindhoven; On-site; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Office at High Tech Campus Eindhoven

Benelux travel opportunities

Job summary

Alpha ESS is seeking a Marketing Specialist Benelux to drive the local marketing plan for the Netherlands and Belgium. You will translate commercial priorities into concrete activities, campaigns and content, working closely with the Sales Director and a freelance Marketing Coordinator.

This role is hands-on, requiring practical plans, execution, and follow-up within a European brand context. You will manage local campaigns, events, product introductions and partner materials, writing Dutch

Qualifications

• Approximately three to five years of relevant marketing experience.
• Experience in a broad, hands-on marketing role.
• Experience in B2B, channel or trade marketing is highly valued.
• Strong commercial understanding and collaboration with sales.
• Native Dutch writing with professional fluency in English.

Responsibilities

• Translate commercial objectives into local marketing activities for NL/BE.
• Contribute to annual Benelux marketing plan, budget and calendar.
• Coordinate campaigns, content, events, product introductions and PR.
• Develop campaigns for distributors, installers and strategic partners.
• Write Dutch-language content and localize international content.
• Track campaigns, leads and performance; report to sales and management.

Skills

Marketing experience

Hands-on marketing

B2B marketing

Channel/Partner marketing

Content creation

Digital marketing

Tools

CRM systems

Marketing automation

Analytics tools

AI marketing tools

Job description

The Marketing Specialist Benelux supports the development of our local marketing approach and is responsible for translating it into concrete activities in the Netherlands and Belgium.

Working closely with the Sales Director, local management and our freelance Marketing Coordinator, the Marketing Specialist turns commercial priorities, market developments and partner needs into effective campaigns, content, events, product introductions and lead-generation activities.

This is a strongly hands-on role. We are looking for someone who contributes ideas, develops practical plans and takes responsibility for execution and follow-up.

The Benelux organization determines its local priorities, target groups and messaging. European and global marketing colleagues provide support with branding, international content, product information, systems, design and specialist expertise.

Key responsibilities

Marketing planning and execution

• Translate commercial objectives into concrete marketing activities.
• Contribute to the annual Benelux marketing plan, budget and activity calendar.
• Coordinate campaigns, content, events, training, product introductions and PR activities.
• Adapt the approach to the specific needs of the Dutch and Belgian markets.
• Manage timelines, deliverables, budgets and follow-up actions.
• Share relevant market insights and partner feedback with European and global marketing teams.

Commercial and partner marketing

• Work closely with sales to support commercial growth.
• Develop and execute marketing activities for distributors, installers, energy companies and strategic partners.
• Support partner acquisition, onboarding, activation and retention.
• Coordinate co-marketing activities, installer programmes and channel promotions.
• Create practical sales presentations, partner materials and campaign toolkits.
• Ensure effective follow-up of marketing activities and leads together with sales.

Campaigns and product introductions

• Execute local campaigns from briefing and concept to launch and evaluation.
• Define target groups, messages, channels, timing and KPIs together with the relevant colleagues.
• Coordinate product introductions with sales, product management, aftersales and HQ.
• Create campaign materials, landing-page content, presentations, emails and digital communication.
• Ensure that communication is locally relevant, technically accurate and compliant.

Content and communication

• Write high-quality Dutch-language content for the Netherlands and Belgium.
• Adapt and localize international content for the local market.
• Maintain the local content and communication calendar.
• Create content for social media, newsletters, websites, presentations, trade media and partner communication.
• Support local PR and media activities.
• Strengthen the visibility of Alpha ESS as an international technology company with a strong local presence.

Events and Alpha ESS Academy

• Help develop and execute the Benelux event and Academy programme together with sales, management and our freelance Marketing Coordinator.
• Translate commercial objectives into relevant event concepts and programmes.
• Coordinate customer events, trade fairs, product launches, webinars and training activities.
• Manage invitations, registrations, communication, materials and follow-up.
• Turn events into reusable content and broader marketing activities.
• Evaluate events based on participation, engagement, leads and commercial impact.

Digital marketing and performance

• Execute and improve local digital marketing activities.
• Use CRM, marketing automation, analytics and AI tools to work more effectively.
• Track the results of campaigns, events and partner activities.
• Ensure that leads are correctly recorded and transferred to sales.
• Report on activities, results, budgets and upcoming priorities.
• Use data and market feedback to improve future activities.

Candidate profile

• Approximately three to five years of relevant marketing experience.
• Experience in a broad, hands-on marketing role.
• Experience in B2B, channel, partner or trade marketing is highly valued.
• Strong commercial understanding and the ability to work closely with sales.
• Experience with campaigns, content creation, digital marketing, events and product introductions.
• Native Dutch speaker with excellent writing and communication skills.
• Professional fluency in English.
• Knowledge of French is an advantage.
• Experience in energy storage, renewable energy, solar, HVAC, electrical engineering, e-mobility or another technical sector is an advantage.
• Comfortable working with CRM, digital marketing, analytics and AI-supported marketing tools.
• Able to manage multiple projects and stakeholders in a structured way.
• Willing to work regularly from our office at the High Tech Campus in Eindhoven and travel within the Netherlands and Belgium.

We are looking for someone who is:

• Hands-on, proactive and independent.
• Commercially minded and customer-focused.
• A strong writer and communicator.
• Creative, pragmatic and focused on results.
• Structured and reliable in execution and follow-up.
• Comfortable taking ownership and getting things done.
• Able to work effectively with local colleagues, external partners and international teams.
• Curious about technology, digital tools and energy transition.