Marketing Measurement Specialist

Hunkemöller; Hilversum; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Vacation days 25 dagen

Hybrid work model

Work abroad up to 2 weeks

International team

Travel allowance

Hunkemöller Academy

Employee discount 25%

Job summary

Hunkemöller zoekt een Marketing Measurement Specialist om vanaf een marketing-analytics-achtergrond groeisignalen te kwantificeren en meetsystemen te ontwerpen die drivend zijn voor omzet en merkgezondheid.

Je werkt in een internationaal team en bouwt aan een portfolio van incrementality-tests, calibratie van MMM/MTA en data-gedreven besluitvorming in een hybride werkomgeving.

Qualifications

• 3+ years ervaring in marketing measurement of analytics.
• Ervaring met ontwerpen van media tests (geo-gebaseerd en/of platformniveau).
• Ervaring met incrementality testing en marketing mix modeling.
• Vloeiende beheersing van het Engels.
• Sterke SQL-vaardigheden en data opvragen uit SAP, DSPs, Google Analytics en andere media vendors.

Responsibilities

• Bouwen van effectiviteit: koppel meetresultaten aan merkmetrics en doelgroepstrategie.
• Onderzoek strategieën die media-effectiviteit koppelen aan CLV (lange termijn).
• Ontwerpen, uitvoeren, QC-en analyseren van marketingexperiments over kanalen.
• Zorg voor integriteit van MMM-gegevens en rapporteer met partners.
• Onderhoud van het Media Impact Dashboard en standaardisatie van UTM/automatisering.
• Integreer incrementaliteit tests, MMM en MTA in één calibratieweergave.

Skills

Marketing analytics

SQL

Python/R

Data visualization

Communication

Project management

Fluent English

Tools

Python

R

SQL

Job description

HYBRIDE WERKEN

Profiteer van de flexibiliteit om vanuit huis te werken, zodat je productief kunt blijven, waar je ook bent. We hanteren een 60:40 beleid op basis van je werkuren.

KOOP- EN VERKOOPDAGEN

Elke jaar in april heb je de mogelijkheid om extra vakantiedagen te kopen of verkopen.

HUNKEMOLLER ACADEMY

Continue leermogelijkheden en professionele groei worden ondersteund door verschillende trainingsprogramma's en workshops.

25 VAKANTIEDAGEN

Je krijgt 25 vakantiedagen per jaar, op basis van een fulltime functie.

25-55% PERSONEELSKORTING

Onze producten zijn erg geliefd bij onze medewerkers. Als onderdeel van het merk ontvang je 25% korting op alle Hunkemöller producten. Op sommige maandagen hebben we een extra sale op onze nieuwste collecties. Naast de 25% korting ontvang je nog eens 25 - 35% extra korting.

WERKEN VANUIT HET BUITENLAND

Krijg de mogelijkheid om tot 2 weken vanuit het buitenland te werken!

We're building a marketing science function from the ground up - and looking for someone who's ready to lead that build. As our Marketing Measurement Specialist, you won't just report on what happened in a campaign; you'll design and own the measurement systems that tell us what actually drove growth, and what would have happened anyway. That means running a portfolio of incrementality tests across nearly every channel we operate in, calibrating our marketing mix model (MMM) and multi-touch attribution (MTA) against those results, and connecting all of it to what actually matters commercially - customer lifetime value, brand health, and audience strategy. You've likely spent a few years as part of a measurement or marketing analytics team elsewhere, and you're ready to own the agenda yourself: setting the testing roadmap, defending measurement integrity before a campaign ever launches, and building the documentation and training that means we can scale the knowledge across our organization and decision-making.

Main Responsibilities Of The Role

• Build Effectiveness: Connect performance measurement to brand metrics, audience strategy, market share insights. Measure what we can, model what we cannot. Proactively surface growth opportunities and anomalies in media data, and recommend channel optimizations informed by evidence vs intuition.
• Explore strategies that connect media effectiveness to Customer Lifetime Value (CLV), not just short-term conversion, including new vs. returning customer segmentation and its margin/LTV impact.
• Design, power, QC, and analyze marketing experiments across channels - geo-holdouts, platform lift tests, and synthetic controls - measuring incrementality directly wherever feasible.
• Own MMM data integrity - manage refresh cycles and reporting with partners, and build the feedback loop that feeds incrementality results back in to sharpen the model's priors.
• Maintain the Media Impact Dashboard as the team's performance compass, and support broader marketing needs like UTM standardization and automated workflows. Specify data requirements for BI and validate what the team's dashboards and tools are saying.
• Triangulate incrementality tests, MMM, and MTA into a single, calibrated measurement view - onboarding and upskilling the wider team on how to interpret and steer with confidence.
• Analyze large data sets to uncover trends and areas for campaign optimization.

What We Are Looking For

• Exhibit strong analytic, technical, trouble-shooting, and problem-solving skills.
• 3+ years of experience in marketing measurement, media analytics, or marketing data science, including hands-on design of media tests (geo-based and/or platform-level).
• Practical experience with incrementality testing, and direct exposure to marketing mix modeling (building, operating, partnering closely with one)
• Working knowledge of Python or R, Strong SQL skills.
• Ability to get the right data out of SAP, DSPs, Google analytics, social platforms or other 3rd party media vendors.
• Working knowledge of different media channels – online and offline – and their respective measurement capabilities and limitations.
• A builder’s mindset: comfortable defining how something should work when frameworks are at their foundation.
• Project management and organizational skills
• Ability to communicate results of complex analytic findings to both technical and non-technical audiences.
• Fluent in English, both written and spoken.

What We Offer

• 25 days of annual leave, with the option to buy or sell up to 4 additional days
• Hybrid work model, combining office and remote working
• Possibility to work from abroad for up to 2 weeks per year
• An international work environment, working with teams across different countries
• Travel allowance to support commuting costs
• Access to the Hunkemöller Academy for professional development
• 25% employee discount on all Hunkemöller products

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