Marketing Manager

PS masters at work; Eindhoven; On-site; EUR 65,000 - 90,000; Full time

Job summary

ViVest is seeking a Marketing Manager to lead international marketing efforts from the Eindhoven/Den Bosch area. You will craft annual plans, segment markets and position ViVest to remain a top-three brand in international markets.

You will head the Strategic Partner Marketing group, collaborate across partners, and manage upstream and downstream processes with the BU international team. You will drive brand/content creation, market insights, and campaigns with a strong focus on regulatory

Qualifications

• Bachelor’s or Master’s in marketing, business administration or related field.
• Proficient in English and Dutch (written and spoken).

Responsibilities

• End-to-end responsible for ViVest International Marketing, creating an annual marketing plan and positioning to stay top-three.
• Head up the Strategic Partner Marketing group and collaborate with partners to build the ViVest brand and demand.
• Manage upstream and downstream processes with the BU international marketing manager and drive development priorities.
• Create or manage outsourcing of brand/content/collateral, training content and other material for the sales team and partners.
• Provide market and competitive insights; funnel user needs and provide roadmap input.
• Run programs, campaigns and promotions to boost sales and product mix; support partner familiarity with European MDR/CE compliance.

Skills

Marketing strategy

Brand management

Strategic partnerships

Market research

Campaign management

Strategic thinking

Education

Bachelor's or Master's in marketing or business

Job description

Help shape the future of life-saving innovation. Join ViVest and build a global brand that truly makes a difference.

About Vivest

We sell a much higher chance to survive cardiac arrest. What we do impacts many people directly and literally makes the difference between Life and Death. We built the company to fulfill our mission: bringing innovation to life. ViVest is growing very fast. This means we are doing many things in parallel and we deal with small business owners as well as 40+ Billion companies. It’s dynamic, fast paced and just a huge amount of fun! Learn more about our business

Our culture

At Vivest, you'll join a people-focused organisation with a strong social mission. We value collaboration, openness and mutual respect. Our culture is informal, built on trust, approachable and driven. We believe in helping each other, we encourage initiative, continuous learning and working together to find, with our international team, practical solutions and to provide quality!

Job Description:

We are seeking a highly motivated, flexible and enthusiastic team member to join our ViVest team as Marketing Manager. Based in Den Bosch, you will be responsible for making ViVest a top-three brand in all countries we are active in. Key focus areas for this role are creating the proposition for our products & the required marketing to bring this into the markets. You will head up the strategic partner marketing group consisting of the marketing managers of our strategic partners. You will manage the upstream & downstream commercial process collaboratively with our Business Unit in China.

This role requires close collaboration with our partners, the Vivest International team and the BU, from understanding needs to providing solutions and launching new products. Marketing is key to building a strong presence in the international markets. You will play a pivotable part in achieving this goal. It is an exciting and fun role in a dynamic, international environment with people that are committed to saving people’s lives. This function offers growth opportunities within the organization longer term as our business is growing fast and our portfolio is diversifying and our geographical footprint is increasing. In this role you report to the CEO of ViVest International, also based in the Den Bosch / Eindhoven office.

Your role:

• End-to-End responsible for ViVest International Marketing. Creating an annual marketing plan together with the management team, segment the market, managing the marketing mix and positioning to become and stay top-three
• Heading up the Strategic Partner Marketing group & working with this group in building the ViVest brand & demand creation for ViVest products
• Managing the Upstream & Downstream process in collaboration with the BU international marketing manager. Provide business cases to the BU and drive priorities within the development pipeline
• Creating (or manage outsourcing of) brand/content/collateral, training content and other relevant content to support the sales team and their partners
• Providing Market insights and Competitive insights to the organization and partners; Funneling User needs & Change Request; Provide roadmap input
• Run programs, campaigns and special (price) promotions to increase sales, improve the product mix, or other commercial benefits to the organization
• Support creating familiarity of Partners with European medical device regulations, particularly CE marking & MDR to ensure compliance throughout the commercial chain
  

The right fit if the following fits your profile:

• Genuinely interested in making the world a Heart-Safer place; that’s what we do
• Open, Eager, Enthusiastic & Flexible, wanting to be part of a rapidly growing company
• Bachelors or Masters degree in marketing, business administration or a related field
• Partner (Customer) oriented, commercial savvy
• Able to combine strategic thinking with a pragmatic, hands-on approach to get things done
• Entrepreneurial, proactive and able to take ownership and drive initiatives independently.
• Eager to start, to learn, to exchange, and to be flexible in daily work
• English and Dutch (both written and spoken) are required. Additional languages are a plus

Job Type

• Full-time basis, 10%-20% international travel
• Location: Eindhoven office, the Netherlands