Marketing Director, Garment & Climate Care — Remote/WFH

Versuni; Amsterdam; On-site; EUR 150,000 - 210,000; Full time

Benefits offered by this job

International salary benchmarking

Annual incentive program

Top-tier pension scheme

Work from home allowances

Away-from-office travel flexibility

30 days abroad

Job summary

Versuni in Amsterdam, NL, is seeking a Marketing Director Garment Care / Climate Care to lead global category growth. You will shape positioning, drive a social-first demand system and guide a high-performing team across markets, ensuring compelling consumer stories and successful launches.

You will partner with Product, Insights and I&D to sharpen audiences, create cohesive narratives and deliver measurable business impact through integrated marketing plans.

Qualifications

• 10+ years of progressive marketing leadership experience across category, brand and go-to-market.
• Proven ability to translate technology or product specs into simple consumer stories.
• Strong commercial acumen with data-driven decision making.
• Experience leading large cross-functional programs with Product, Insights, Design and Agencies.

Responsibilities

• Shape category platforms, positioning, creative and storytelling across Garment Care and Climate Care.
• Lead and nurture a high performing team of Senior Marketing Managers.
• Partner with Product, Propositions and Insights to sharpen audiences and messages.
• Drive a 360° demand system spanning paid, owned, earned media, CRM and e-commerce.
• Set launch ambition and GTM model for NPIs with timely, aligned assets.
• Create distinctive narratives and pack communications to boost visibility and conversion.
• Translate strategy into a full GTM roadmap with activation plans.
• Use market insights to identify local growth opportunities and adjacencies.

Skills

Marketing leadership

Go-to-market strategy

Digital & media

Cross-functional leadership

Brand strategy

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business or related field

Job description

Versuni in Amsterdam, NL, is seeking a Marketing Director Garment Care / Climate Care to lead global category growth. You will shape positioning, drive a social-first demand system and guide a high-performing team across markets, ensuring compelling consumer stories and successful launches.

You will partner with Product, Insights and I&D to sharpen audiences, create cohesive narratives and deliver measurable business impact through integrated marketing plans.