Global Brand & Consumer Insights Lead – Europe (Remote)

Coty SA; Amsterdam; Hybrid; EUR 95,000 - 140,000; Full time

Job summary

Coty SA in Amsterdam seeks a Global Lead, Brand & Consumer Insights to shape how the company understands consumers and translate insights into stronger brands, sharper strategies and better business decisions across its European Color Cosmetics & Nails portfolio.

You will lead learning across propositions, concepts, communication and activation, partnering with Brand, Portfolio and Innovation teams to drive growth and brand relevance across iconic brands in Europe.

Qualifications

• 6–8+ years of experience in Consumer Insights, Brand Insights or related field.
• Experience in Beauty, FMCG, Consumer Goods or related industry.
• Strong expertise in consumer understanding, brand equity, audience insights and communication effectiveness.
• Proven ability to shape brand, portfolio, communication and go-to-market decisions using insights.
• Ability to integrate consumer research, behavioral signals, cultural intelligence and market data.
• Experience leading learning and validation across propositions, concepts, activation and innovation.
• Strong commercial acumen linking brand decisions to business growth.
• Excellent analytical, influencing and storytelling skills.
• Comfortable partnering across international Brand, Media, Commercial and Innovation teams.
• Experience managing external research partners and syndicated data providers.

Responsibilities

• Lead the Brand & Consumer Insights agenda across Europe and translate priorities into clear learning roadmaps.
• Build deep understanding of consumer behavior, brand choice, category dynamics and market evolution.
• Translate insights into actionable brand, portfolio and growth recommendations.
• Partner with Brand and Portfolio teams to inform positioning, propositions and go-to-market strategies.
• Lead consumer validation across concepts, communication, activation and innovation.
• Strengthen brand equity and messaging by translating audience insights into creative direction.

Skills

Consumer insights

Brand insights

Brand strategy

Analytical storytelling

Commercial pragmatism

Cross-functional collaboration

Job description

Coty SA in Amsterdam seeks a Global Lead, Brand & Consumer Insights to shape how the company understands consumers and translate insights into stronger brands, sharper strategies and better business decisions across its European Color Cosmetics & Nails portfolio.

You will lead learning across propositions, concepts, communication and activation, partnering with Brand, Portfolio and Innovation teams to drive growth and brand relevance across iconic brands in Europe.