Marketing Director Garment Care / Climate Care

Versuni; Amsterdam; On-site; EUR 150,000 - 210,000; Full time

Benefits offered by this job

International salary benchmarking

Annual incentive program

Top-tier pension scheme

Work from home allowances

Away-from-office travel flexibility

30 days abroad

Job summary

Versuni in Amsterdam, NL, is seeking a Marketing Director Garment Care / Climate Care to lead global category growth. You will shape positioning, drive a social-first demand system and guide a high-performing team across markets, ensuring compelling consumer stories and successful launches.

You will partner with Product, Insights and I&D to sharpen audiences, create cohesive narratives and deliver measurable business impact through integrated marketing plans.

Qualifications

• 10+ years of progressive marketing leadership experience across category, brand and go-to-market.
• Proven ability to translate technology or product specs into simple consumer stories.
• Strong commercial acumen with data-driven decision making.
• Experience leading large cross-functional programs with Product, Insights, Design and Agencies.

Responsibilities

• Shape category platforms, positioning, creative and storytelling across Garment Care and Climate Care.
• Lead and nurture a high performing team of Senior Marketing Managers.
• Partner with Product, Propositions and Insights to sharpen audiences and messages.
• Drive a 360° demand system spanning paid, owned, earned media, CRM and e-commerce.
• Set launch ambition and GTM model for NPIs with timely, aligned assets.
• Create distinctive narratives and pack communications to boost visibility and conversion.
• Translate strategy into a full GTM roadmap with activation plans.
• Use market insights to identify local growth opportunities and adjacencies.

Skills

Marketing leadership

Go-to-market strategy

Digital & media

Cross-functional leadership

Brand strategy

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business or related field

Job description

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Job Title: Marketing Director Garment Care / Climate Care

Location: NL

The impact you’ll make:

• Shape distinctive category platforms.Define and evolve the positioning, creative platform, design and communication codes, tone of voice and portfolio story versus competition.
• Lead and nurture a high performing team of Sr Marketing Managers. Encourage cross-department collaboration within the global team and create strong relationships with the market teams.
• Turn innovation into irresistible consumer value.Partner with Product, Proposition Management, Insights and I&D to sharpen target audiences, tensions, intended behaviors, naming, claims, reasons to believe and hero moments.
• Create one connected 360° demand system.Lead a social-first approach across paid, owned and earned media, PR, CRM, e-commerce, retail and in-store, connecting category stories across the full consumer decision journey.
• Raise the bar on launches.Set the launch ambition and go-to-market model for priority NPIs, align Global and Markets early, and ensure the right proposition, assets, investment, channel plan and retail story are ready on time.
• Build stories people want to share.Create distinctive, emotionally resonant product and franchise narratives, including messaging hierarchies, pack communication, foundational content, product pages, demonstrations and creator‑ready social hooks.
• Translate category strategyinto a full communications and GTM roadmap. Correlate portfolio segmentation into consumer profiles and relevant activation plans. Create stories and market playbooks that improve visibility, consideration and conversion.
• Stay close to markets and culture.Use market immersion, consumer insight, platform signals and competitor learning to identify emerging needs, local growth triggers and adjacency opportunities.
• Turn performance into action.Lead post-launch reviews and category dashboards, identify repeatable success models, and rapidly fix, reposition, scale or stop activity based on business and consumer evidence.
• Lead with focus and pace.Prioritize the work that creates the greatest business impact, manage budgets and partners rigorously, and mobilize cross-functional teams behind a small number of bold growth moves.

Category-specific Growth Agenda:

Garment Care: Build a stronger category voice and cultural relevance, including younger consumers. Lead breakthrough launches and strengthen demos, education, claims and social storytelling while sharpening the consumer lenses in the longer‑term innovation roadmap.

Climate Care: Build on the category’s growth momentum through an all-year air‑care platform. Win with context‑led activation around climate triggers and drive demand and consumers excitement.

How we measure success:

• Profitable category growth: Net sales, market share, IGM/ISM, portfolio mix and delivery versus category targets.
• NPI impact: Launch readiness, on-time and on-quality communication delivery, post-launch performance .
• Consumer pull: Validated propositions and creative, awareness, consideration, preference, relevance, content engagement and brand association with innovation.
• Conversion excellence: Product-page conversion, bounce rate, page views, content effectiveness, retail visibility and e-commerce execution.
• Demand-system effectiveness: Quality and integration of paid, owned and earned activation, including social momentum, creative performance and A&P productivity.
• Leadership impact: Stakeholder confidence, team effectiveness, agency performance, decisive prioritization and visible role‑modelling of Versuni behaviours.

The skills and knowledge you’ll bring:

10+ years of progressive marketing leadership experience across category, brand, innovation, go-to-market, digital, media or agency environments.

A proven record of building distinctive positioning and translating complex technology or product specifications into simple, compelling consumer stories.

Strong commercial acumen, with confidence using business, portfolio, pricing, consumer and performance data to make clear choices and improve outcomes.

Experience leading large, cross-functional programs across Product, I&D, Insights, Design, Digital, Media, PR, Commercial Excellence, Markets and agency partners.

Deep understanding of modern marketing across social, creator ecosystems, retail, e-commerce, CRM, paid media and physical activation.

An ability to move fluently from three-year category ambition to the three-second message on pack.

Bold creative judgment and a high bar for work that is distinctive, useful, memorable and designed to sell.

Visible leadership, curiosity and resilience, with the courage to simplify, challenge and make decisions under pressure.

Excellent communication and stakeholder leadership skills; fluent English; bachelor’s degree in Marketing, Business or a related field.

What we’ll give you in return:

• Internationally competitive base salary | benchmarked against global industry and market leaders
• Performance‑based Annual Incentive Program | rewarding those who dare and achieve more
• Top of the market pension scheme | with higher‑than‑average company contributions
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
• Balanced office‑based working | With a strong focus on in‑office collaboration, we offer flexibility to work from home based on team needs and individual circumstances.
• Work from abroad | Up to 30 days per year.
• Structured holiday policy | Includes defined care days, enhanced maternity/paternity leave, and a capped option to purchase additional leave days annually.
• Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance
• Health Insurance Discount | when signing up with our partner insurance
• Gym Membership Discount | to support your focus on health and wellbeing
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
• An office that feels like home | easily accessible and modern office location in Amsterdam with lots of tasty lunch choices around
• High growth environment | offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you — are you ready for us?