Go To Market Lead

Versuni; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

International salary benchmarking

Annual incentive program

Pension scheme

Work from home allowances

Hybrid working

International travel up to 30 days

Generous holiday package

Bicycle plan

Health insurance discount

Gym membership discount

Product discounts

High growth environment

Inclusive culture

Job summary

Versuni is seeking a Global Go-to-Market Manager – Breakthrough Innovations to lead the GTM strategy for our most exciting product launches. You will shape commercial plans, craft compelling stories for retailers, and ensure alignment between global ambitions and local market needs.

The role requires a commercially minded leader who thrives in ambiguity, moving from strategy to hands-on execution, and delivering scalable growth across markets.

Qualifications

• Bachelor's or Master's degree in Business Administration, Marketing or a related field; MBA is a plus.
• 7+ years of experience in Go-to-Market strategy, commercial planning or related roles within consumer goods.
• Proven track record of bringing products to market across multiple markets.
• Experience in a local market organization with exposure to regional/global teams.
• Strong cross-functional leadership and ability to build alignment without formal authority.
• Strong commercial acumen to translate data into actions.
• Excellent strategic thinking with a bias for action and execution.
• Outstanding communication, presentation and storytelling skills.

Responsibilities

• Shape the commercial strategy for breakthrough innovations and define launch plans.
• Translate product innovation into compelling commercial strategies for growth.
• Collaborate with Global Marketing, Product and local markets to balance global and local needs.
• Own the end-to-end GTM agenda across multiple innovations with clear milestones.
• Create trade narratives and presentations that resonate with retailers and partners.
• Build a scalable global GTM playbook and improve launch speed and effectiveness.
• Monitor launch KPIs and adjust tactics based on performance data.
• Diagnose performance gaps and drive corrective actions to accelerate growth.
• Capture best practices and share learnings across markets.

Skills

Go-to-Market strategy

Cross-functional leadership

Strategic thinking

Execution

Stakeholder management

Commercial acumen

Storytelling

Education

Bachelor's/Master's in Business

Tools

PowerPoint

Excel

Market analytics tools

Job description

About The Role

At Versuni, we believe the biggest opportunities start with bold ideas, but great innovation only

About The Role

At Versuni, we believe the biggest opportunities start with bold ideas, but great innovation only matters when it makes it into consumers’ homes and creates meaningful commercial impact. As Global Go-to-Market Manager – Breakthrough Innovations, you will be at the heart of making that happen.

The Impact You’ll Make

You will lead the global Go-to-Market agenda for some of our most exciting breakthrough innovations, shaping how, where and when they come to life across markets. From assessing market potential and defining launch strategies, to building compelling commercial stories for retail partners and tracking performance after launch, you will connect strategy with execution and turn innovation into scalable growth. This is a highly visible, entrepreneurial role for a commercially minded leader who enjoys operating across a broad agenda. If you thrive on ambiguity, move naturally between strategic thinking and hands‑on execution, and get energy from seeing an idea become a successful business, this could be your next big opportunity. 1. Shape the commercial strategy Be the commercial architect behind our most important new launches.

• Identify where to win: assess market potential, consumer opportunity, category dynamics and competitive landscapes to determine where breakthrough innovations can create the greatest impact, defining market prioritisation and launch sequencing.
• Build the commercial strategy: translate product innovation and consumer insight into compelling commercial strategies and launch plans that support our growth ambitions.
• Connect global ambition with local opportunity: partner closely with Global Marketing, Product and local markets to shape strategies that balance global consistency with local consumer, channel and customer needs.
• Own the global Go-to-Market agenda: lead the end-to-end GTM workstream across multiple breakthrough innovations, establishing clear milestones, launch gates, and ways of working that bring teams together and keep momentum high.
• Create stories that win: develop compelling trade narratives, customer presentations and commercial storytelling that clearly articulate why an innovation matters to consumers and why our retail partners should believe in its potential.
• Build a scalable launch engine: create and continuously evolve a global Go-to-Market playbook, capturing best practices and making every launch faster, smarter and more effective than the last.
• Stay close to performance: establish clear launch KPIs and monitor sales, distribution, market activation and other commercial indicators to identify opportunities and risks early.
• Turn insight into action: work with local markets and cross-functional teams to diagnose performance gaps, implement corrective actions and accelerate growth where opportunities emerge.
• Test, learn and scale: capture what works, rapidly share winning practices across markets and create a continuous feedback loop that makes our innovation engine stronger with every launch.

The Skills And Knowledge You’ll Bring

You are a commercially sharp, highly curious and energetic professional who enjoys connecting the dots between strategy, innovation and execution. You bring:

• A Bachelor's or Master’s degree (preferred) in Business Administration, Marketing or a related field; an MBA is a plus.
• 7+ years of experience in Go-to-Market strategy, commercial planning, product marketing, category management or a related commercial role within consumer goods; experience in domestic appliances or consumer electronics is highly preferred.
• A proven track record of bringing new products to market and scaling them across multiple markets.
• Experience working within a local market organisation, ideally combined with exposure to regional or global teams. Strong cross‑functional leadership skills and the ability to build alignment without relying solely on formal authority.
• Strong commercial acumen and the ability to translate market data, consumer insight and business performance into clear actions.
• Excellent strategic thinking combined with a strong bias for action and execution.
• Outstanding communication, presentation and storytelling skills, with the ability to influence senior stakeholders and external customers.
• Experience creating commercial strategies, business cases, customer presentations and launch plans. Most importantly, you are someone who gets things done. You can zoom out to see the strategic opportunity, zoom in to solve the detail, and bring people with you along the way.

What We’ll Give You In Return

• Internationally competitive base salary | benchmarked against global industry and market leaders
• Performance-based Annual Incentive Program | rewarding those who dare and achieve more
• Top of the market pension scheme | with higher‑than‑average company contributions
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
• Working from abroad | for up to 30 days per year, supporting our many international colleagues as well as travel enthusiasts
• Extensive holiday package | additional care and development days, extensive maternity / paternity leave & possibility to purchase days
• Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance
• Health Insurance Discount | when signing up with our partner insurance
• Gym Membership Discount | to support your focus on health and wellbeing
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
• High growth environment | offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture | we embrace our international community & diversity as competitive advantage

Ready to make an impact?
From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you — are you ready for us?