Marketing Communication Specialist – Benelux

XPENG; Diemen; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Global exposure

Job summary

XPENG is hiring a Marketing Communication Specialist for the Benelux region. You will support marketing across Benelux, blend creativity with data insights, and ensure consistent brand messaging for EV tech.

You’ll switch between content planning, data analysis, and live event execution with a flexible, growth-oriented mindset. You will coordinate multi-channel campaigns, create locally resonant materials, and help deliver vehicle launches and media events in a fast-growing, international

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or a related commercial field.
• 2 to 4 years of proven experience in an all-round marketing or communications role.
• Fluent English (written and verbal); Dutch and/or French is a strong plus.
• Creative thinker who translates complex tech/AI concepts into visual storytelling.
• A data-driven marketer with a passion for metrics to optimize campaigns.
• Experience planning and hosting events to deliver seamless experiences.
• An agile mindset suited to a fast-moving, international, scale-up environment.
• Preferred: background in automotive EV, consumer tech, or mobility.

Responsibilities

• Coordinate day-to-day marketing across the Benelux region and manage channels.
• Track campaign KPIs and leverage data to optimize ROI.
• Conceptualize and design locally relevant marketing materials and social assets.
• Support planning and execution of vehicle launches, press drives, and activations.
• Adapt quickly to changing priorities in a fast-paced, international environment.

Skills

English fluency

Dutch/French bonus

Content creation

Data-driven marketing

Event planning

Agile mindset

Technology storytelling

Education

Bachelor’s degree in Marketing/Communications/PR

Job description

Intelligently Moving Your World

About XPeng

XPENG is a young technology company building smart electric vehicles and shaping the future of AI mobility. We started with a small team and big ideas, and we still keep that explorer mindset today. We move fast, we challenge convention, and we turn ambitious technology into real world customer experience. Because our business is growing strongly, we are expanding our activities. If you want a role where you can build, learn, and have a visible impact, you will feel at home here.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

Job title: Marketing Communication Specialist – Benelux

Role Overview

The Marketing Communication Specialist – Benelux will support the Benelux team in creating high-impact events and executing marketing campaigns.

In this versatile role, you will provide comprehensive all-round marketing support, ensuring our brand identity and technological innovations are seamlessly communicated across the market. You naturally blend a performance-driven data mindset with a healthy dose of creativity. Thanks to your flexible attitude, you effortlessly switch gears between long-term content planning, data analysis, and the fast-paced energy of the event floor.

Key Responsibilities

• General Marketing Support: Coordinate day-to-day marketing activities across the Benelux region. You will manage and optimize our online and offline communication channels—including websites, social media channels, newsletters, and activation materials—while lending a hand with general PR tasks.
• Passion for Marketing Performance: Maintain a strong, result-driven focus. You will track campaign KPIs, analyze performance metrics, and leverage data insights (such as reach, sentiment, and conversion rates) to continuously optimize our digital strategies and maximize ROI.
• Creative Mindset & Content Creation: Bring fresh ideas to the table. You will conceptualize and design innovative, locally relevant marketing materials, social assets, and creator briefs that resonate deeply with our tech-savvy audience.
• Passion for Events: Thrive on the organization and execution of live brand experiences. You will support the planning and coordination of vehicle launches, press drives, retail activations, and flagship media events from start to finish, ensuring everyone walks away with the ultimate "XPENG experience."
• Flexible Mindset & Adaptability: Excel within a fast-paced, international scale-up environment. You are quick to adapt to shifting priorities, ready to tackle ad-hoc projects, and willing to work flexible hours (including occasional evenings/weekends) during major events.

What We’re Looking For

Required Skills & Experience

• Educational Background: Bachelor’s degree in Marketing, Communications, Public Relations, or a related commercial field.
• Professional Experience: 2 to 4 years of proven experience in an all-round marketing or communications role.
• Language Skills: Fluent English is mandatory (both written and verbal). Proficiency in Dutch and/or French is a strong plus.
• Creative Drive: A naturally creative thinker who can translate complex tech and AI concepts into engaging, highly visual storytelling.
• Performance Focus: A clear passion for data-driven marketing; statistics and metrics inspire you to fine-tune campaigns rather than slow you down.
• Event Savvy: Highly organized with a genuine love for hosting, planning, and executing seamless events.
• Agile Attitude: A flexible mindset tailored to a fast-moving, international, agent-led business model.
• Preferred Qualifications: Prior experience in the automotive (EV), consumer technology, or mobility sectors.

What We Offer

• A highly visible role shaping XPeng's reputation as a tech-driven EV brand in the Netherlands.
• Close collaboration with Benelux leadership and global HQ teams.
• A dynamic, entrepreneurial environment within a fast-growing global company.
• Competitive salary, benefits, and growth opportunities.

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Certificate of Good Conduct (VOG) or, in cases where a VOG cannot be obtained in the Netherlands, a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we're an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.