Marketing Architect - Home Appliances, Benelux (Hybrid)

LG Electronics Benelux; Amsterdam; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Global exposure

Career development

Job summary

LG Electronics Benelux is seeking a Marketing Specialist Home Appliance Solution to drive brand growth, consumer engagement, and commercial success in the Benelux region. You\'ll own the full marketing mix, connecting product, sales, retail partners, agencies, and European HQ to bring innovative products and consumer experiences to life.

You will lead launches and campaigns, develop messaging and go-to-market plans, and create marketing materials for digital content, POS, and sales tools.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 3 years of marketing experience in consumer electronics, FMCG, home appliances, or international business environment.
• Experience managing integrated marketing campaigns and multiple stakeholders.

Responsibilities

• Develop and execute integrated marketing campaigns for LG Home Appliances Benelux.
• Transform global/European brand strategies into local campaigns.
• Create and localize marketing materials including digital content and sales tools.
• Lead product launches and shopper marketing initiatives; coordinate events and activations.
• Analyze campaign performance and ROAS to optimize activities.

Skills

Brand strategy

Campaign management

Digital marketing

Analytics

Stakeholder management

Dutch language

English language

Education

Bachelor's/Master's in Marketing

Tools

PowerPoint

Excel

Analytics platforms

Job description

LG Electronics Benelux is seeking a Marketing Specialist Home Appliance Solution to drive brand growth, consumer engagement, and commercial success in the Benelux region. You\'ll own the full marketing mix, connecting product, sales, retail partners, agencies, and European HQ to bring innovative products and consumer experiences to life.

You will lead launches and campaigns, develop messaging and go-to-market plans, and create marketing materials for digital content, POS, and sales tools.