Manager Brand and Content

Goodhabitz; Eindhoven; On-site; EUR 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday

Travel budget

Flexible work & tools

Growth & development

Mental coaching

Diverse & inclusive teams

Themed events

Annual Do-Good Day

Pension & insurance

Job summary

GoodHabitz, a fast-growing European EdTech company, is seeking a Head of Brand & Content to drive the central brand engine from awareness to customer expansion. You will own messaging, campaigns, and a scalable content function that can be localised across Europe.

You will lead a multinational team of eight, shape the brand identity, social voice, and content playbooks, and partner with key functions to ensure consistent, data-driven engagement and pipeline impact.

Qualifications

• Experience in B2B SaaS marketing, including experience in a leadership role.
• A track record of building and scaling centralised brand and content functions in high-growth environments.
• Experience working across multiple European markets and managing multilingual content programmes.
• Strong understanding of full-funnel campaign development, with the ability to connect awareness investment to pipeline outcomes.
• Demonstrable experience designing repeatable, efficient creative and campaign processes at scale.

Responsibilities

• Own brand and messaging. Evolve the GoodHabitz brand identity and define the core messaging architecture for the website (content ownership, not technical delivery or SEO). Keep brand consistent globally while enabling local relevance.
• Lead campaigns and content. Drive centralised, full-funnel campaigns from awareness through lead generation to customer expansion. Build a content function capable of high-quality output at volume, and maintain playbooks and asset libraries field teams can activate independently.
• Own social media. Set organic social strategy, content calendar, tone of voice and channel approach, aligned with campaign and brand priorities.
• Support events at scale. Design scalable creative and campaign toolkits that field marketing teams across Europe can deploy on their own.
• Lead and develop your team. Manage a team of 8, including a Head of Creative overseeing 4 design, graphic and video specialists. Partner closely with the Head of Digital, Head of Regional Marketing and Head of Product Marketing to keep campaigns, field relevance and messaging aligned. Report on engagement and lead-quality metrics, with commercial performance accountability sitting elsewhere.

Skills

Leadership

B2B SaaS marketing

Multilingual content

Full-funnel campaigns

Campaign processes at scale

Job description

About this role:

The Head of Brand & Content leads the central engine that powers GoodHabitz's go-to-market across all regions. This leader owns the full campaign and content lifecycle - from brand awareness through to lead generation and customer expansion - and ensures that everything produced is on-brand, insight-led, and built for scale.

Working closely with the Head of Digital (who owns technical delivery and performance), this role provides the creative and strategic fuel: the messaging, the assets, the campaigns, the brand identity, and the social media voice. The team itself is multinational, enabling content to be centralised and localised within the same function.

Role responsibilities:

• Own brand and messaging. Evolve the GoodHabitz brand identity and define the core messaging architecture for the website (content ownership, not technical delivery or SEO). Keep brand consistent globally while enabling local relevance.

• Lead campaigns and content. Drive centralised, full-funnel campaigns from awareness through lead generation to customer expansion. Build a content function capable of high-quality output at volume, and maintain playbooks and asset libraries field teams can activate independently.

• Own social media. Set organic social strategy, content calendar, tone of voice and channel approach, aligned with campaign and brand priorities.

• Support events at scale. Design scalable creative and campaign toolkits that field marketing teams across Europe can deploy on their own.

• Lead and develop your team. Manage a team of 8, including a Head of Creative overseeing 4 design, graphic and video specialists. Partner closely with the Head of Digital, Head of Regional Marketing and Head of Product Marketing to keep campaigns, field relevance and messaging aligned. Report on engagement and lead-quality metrics, with commercial performance accountability sitting elsewhere.

This role is for you if you have:

• Experience in B2B SaaS marketing, including experience in a leadership role

• A track record of building and scaling centralised brand and content functions in high-growth environments

• Experience working across multiple European markets and managing multilingual content programmes

• Strong understanding of full-funnel campaign development, with the ability to connect awareness investment to pipeline outcomes

• Demonstrable experience designing repeatable, efficient creative and campaign processes at scale

This role is not for you if:

• You'd rather manage one-off projects than build repeatable systems, playbooks and operating models

• You're looking for full ownership over performance metrics - this role owns content and engagement, with commercial accountability sitting with other functions

• You prefer working over peers rather than in partnership with them - this role means close, ongoing collaboration with other functional leads

• You're uncomfortable leading a team through ambiguity - this role involves guiding people through a meaningful shift in how the function operates

• You'd rather set the bar loosely than hold consistently high standards for craft and consistency across a growing team's output

Who we are:

Welcome to GoodHabitz, one of the fastest-growing international EdTech companies in Europe. Our mission? To make learning as accessible, engaging, and fun as binge-watching your favorite series, scrolling through your feed, or watching your team score a winning goal.

We create unique online training experiences available in 10 countries, all produced in-house at the GoodHabitz Studios. That's exactly where you'll land: a multidisciplinary team of educational designers, writers, graphic designers, video creatives, and creative producers who turn learning science into experiences people actually want to use.

What we offer:

• Competitive salary

• Paid time off - 25 days holiday.

• Travel budget.

• Flexible work & tools - work in a supportive environment with the comforts you need, plus a laptop.

• Growth & development - unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.

• Mental coaching - support from our partner, to keep your mind in top shape.

• Diverse & inclusive teams - work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.

• Themed events & team-building - from creativity workshops to vitality socials, our events are full of energy and fun surprises.

• Annual Do-Good Day - a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.

• Pension & insurance - disability and pension coverage for your long-term security.

Feel free to reach out to our recruiters by email – [e-mail]