Lifecycle marketing manager in B2B SaaS

Payhawk; Amsterdam; Presencial; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

30 days paid holiday

Международная командировка (London/AM/

Гигиена и спорт — карта клуба

Компенсация проезда

Descripción de la vacante

Payhawk ищет старшего специалиста по lifecycle-маркетингу в Амстердаме. Ваша миссия — строить и масштабировать nurture, onboarding, retention и win-back кампании, чтобы защищать и расширять базу клиентов, а также выстраивать пути к успешным сделкам.

Вы будете работать в роли единственного лица в этой роли в локальном регионе, тесно сотрудничая с региональным маркетингом, ABM, партнёрствами и маркетинговыми операциями.

Formación

• Опыт старшего уровня в lifecycle-маркетинге B2B SaaS.
• Умение строить nurture, onboarding, retention или win-back с нуля.
• Опыт работы с платформами маркетинговой автоматизации полностью от настройки до отчетности.
• Навыки кросс-функционального взаимодействия и анализа метрик удержания/расширения.

Responsabilidades

• Разрабатывать и запускать renewal и retention кампании для текущих клиентов.
• Запускать и управлять nurture-путями для потенциальных клиентов и существующих клиентов.
• Оптимизация кампаний по регионам и совместная работа с regional marketing и operations.

Conocimientos

Lifecycle маркетинг

B2B SaaS

Marketing automation

Сегментация

Карта путешествий клиента

Отчетность

Кросс-функциональное сотрудничество

NRR/GRR метрики

Herramientas

Marketing automation platform

Descripción del empleo

Описание:

Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. As Payhawk’s first lifecycle marketing hire, you will build email from zero into a channel for nurturing prospects and retaining customers.

Задачи:

Build and run renewal and retention campaigns that protect and grow our existing customer base. Launch and manage lead‑nurture tracks for prospects who are not yet sales‑ready. Launch and manage opportunity‑nurture tracks that expand the scope of deals and increase win rates. Expand into upsell and expansion campaigns, win‑back and reactivation flows, and customer advocacy programmes (case studies, referrals and NPS). Align campaigns with each region’s pipeline and retention targets, working directly with regional marketing leads. Partner with marketing operations so that every campaign is tracked and reported accurately. Own all external customer email communications. Support and Product Marketing will still start their own service and product updates, and you will manage the overall flow and the sending.

Требования:

Senior lifecycle marketing experience in B2B SaaS, with hands‑on experience building nurture, onboarding, retention or win‑back programmes from scratch Deep, hands‑on expertise with a marketing automation platform end to end, covering segmentation, journey and workflow building, and reporting, not just template design Comfort being the first and only person in the role, building with no existing playbook or team to inherit Strong cross‑functional collaboration skills, as you will work closely with regional marketing, ABM, partnerships and marketing operations A track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates Будет плюсом: Experience building these programmes from scratch more than once

Условия:

Recharge properly — 30 days of paid holiday Change the view — a week‑long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona Win together, celebrate together — regular team‑wide events that are actually worth showing up to Covered, properly — additional medical care Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice Commute easily — a monthly travel allowance that covers getting to and from the office Use what you build — hands‑on access to the actual product you're hiring people to help build