Key Account Manager, Distributors

Under Armour; Amsterdam; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Volunteer days - UA Give Back

Merchandise discounts

Health & fitness benefits

38 hour work week

Hybrid work - 4 days in office

28 days holiday

Employee Resource Groups

Job summary

Under Armour in Amsterdam is seeking a Senior Key Account Manager for the EMEA region. You will manage 2–3 exclusive distribution partners, drive sales across Wholesale, Retail, DTC and E‑commerce, and translate global brand strategies into local execution.

The role requires a minimum of 5 years in sales, including 3–5 years in Key Account Management, with strong negotiation, communication and English fluency. Hybrid work with 4 days in office and limited travel.

Qualifications

• Understanding market Sales Strategy across channels (Wholesale, DTC, E‑com).
• Strong negotiation, presentation and communication skills.
• Self-starter with high energy for a fast-paced, consumer-driven environment.
• Minimum 5 years of relevant Sales experience; 3–5 years in Key Account Management.

Responsibilities

• Represent UA brand externally and align with distributor regions internally.
• Identify opportunities across Wholesale, DTC and E‑com channels.
• Drive seasonal category growth and GTM initiatives for EMEA.
• Monitor sell-out and orders; ensure reliable supply and delivery.
• Develop distributor account plans and 3–5 year market strategies.
• Lead negotiations on terms and conditions with partners.
• Support GTM processes and sales development activities.
• Collaborate with Planning, Merchandising and Marketing teams.

Skills

Sales strategy

Key Account Management

Negotiation

Presentation

Time management

Communication

English fluency

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company’s values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company’s values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and our team’s mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

Purpose of Role

The Key Account Manager Distributors will manage and drive the Sales, Wholesale, Retail and Ecom, for Under Armour in the assigned EMEA region managing - 2-3 Exclusive Distribution partners.

The Key Account Manager will be responsible for Sales / Commercial activities in close alignment and partnership with the Distributor’s attributed region with cross functional teams and makes sure Under Armour’s global strategies are translated to local needs.

This position acts as primary point of contact for the assigned distribution partners and ensuring that the right brand execution is in line with brand strategy on the field.

This position supports the full GTM by supporting the Planning, Merchandising, the Visual Merchandising, the Marketing and the Sports Marketing EMEA strategy.

Your Impact

• Represent UA brand externally / the distributor partner regions internally as an ambassador towards all functions and vice versa manage all interfaces
• Ensure understanding of the assigned regions and commercial opportunities in all channels including Wholesale, Pure Players and DTC (Retail, and ECom)
• Drive seasonal category growth initiatives in accordance with the EMEA Go-To-Market strategy
• Ensure continuous monitoring of sell-out and the order book as well as well as cost effective and reliable supply / delivery for the account
• Ensure contractual agreements are followed UA yearly financial objectives are met (top line rev., in house margin target)
• Ensure development of the distributor strategies by formalizing account plans, building 3-5 years strategy & market share expansion
• Time to time trace commercial opportunities, such as reorder, in channels Wholesale & DTC Drive seasonal category growth initiatives accordance with the GTM strategy
• Drive EMEA sales strategic/development initiatives (channel & product segmentation etc.)
• Partner payment terms and requirements - internal credit line management Monitor in country inventory position
• Collecting sales data and industry trends within the market to allow the Partner to analyze and take advantage of potential growth
• Support team with key GTM process and sales development tasks to ensure operating efficiency.

Qualifications

Understanding and ability to drive a market Sales Strategy across the different channels, Wholesale, DTC, E.com.

Demonstrated ability to anticipate, recognize and resolve issues Strong understanding of Direct Marketing fundamentals, Channel, Visual, Brand and Sports Marketing, and response-driven creative development.

Self-starter with a humble and hungry mindset, engaged and able to work in a challenging fast paced environment.

Excellent time management skills with ability to manage multiple tasks and assignments concurrently and deliver on commitments.

Exceptional presentation, written and verbal communication skills.

Through knowledge of the competitive landscape and ability to translate findings to positively impact business.

Minimum 5 years of relevant Sales experience or equivalent role managing multiple competing tasks and demands in a fast-paced consumer-driven environment.

Including at least 3-5 years’ experience in Key Account Management.

Proven Key Account Management skills and strong negotiation skills Market skills and experience across EMEA markets.

English fluent written and spoken mandatory.

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam - The Netherlands office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: Limited Travel required

Relocation

• No relocation provided

Base Compensation

€70,000.00-€95,000.00 EUR

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work, a minimum of 4 days in the office
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LHBTQIA+, Women in Leading and Living,
• Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].