Key Account Manager

Under Armour, Inc; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

UA Give Back days

Health & fitness benefits

28 days holiday

Employee resource groups

On-site gym

Job summary

Under Armour in Amsterdam is seeking a high-impact Key Account Manager for Amazon Europe. You will own the Amazon business P&L, shape growth strategy, and lead cross-functional teams across Merchandising, Marketing, Planning, Supply Chain and Finance.

Hybrid role with four days in the Amsterdam office; you will build joint business plans with Amazon, drive go-to-market excellence, and optimize performance using data-driven insights to deliver revenue and ROI.

Qualifications

• Bachelor’s degree required; advanced degree (MBA or equivalent) preferred.
• 5-7 years of experience managing Amazon, marketplaces, pure players, or major digital wholesale accounts.
• Proven track record of driving profitable growth on Amazon, including experience with Joint Business Planning, Amazon Retail, Vendor Central, Seller Central, and/or Marketplace operations.
• Strong understanding of Amazon commercial drivers, including traffic generation, conversion optimization, content excellence, pricing, retail media, search visibility, and demand creation.
• Demonstrated ownership of strategic accounts with full commercial accountability and P&L management.
• Strong strategic thinking and commercial acumen, with the ability to translate insights into actionable plans and measurable results.
• Advanced analytical and financial skills with the ability to build business cases, prioritize investments, and evaluate ROI.
• Strong Interpersonal skills & demonstrable track record of good relationship building
• Demonstrated ability to lead cross-functional teams and drive alignment in a matrix organization.
• Strong relationship management capabilities, building trust and long-term partnerships with key accounts.
• Strong communication and presentation skills.

Responsibilities

• Own the Amazon business P&L and deliver annual and long-range financial targets across revenue, profitability, demand creation, and inventory productivity.
• Develop and execute a comprehensive Amazon growth strategy, identifying opportunities across traffic, conversion, assortment, pricing, content, retail media, and marketplace expansion.
• Lead strategic Joint Business Planning with Amazon stakeholders and translate Under Armour priorities into measurable commercial plans and investments.
• Drive go-to-market excellence, ensuring flawless execution of seasonal milestones (pre-lines, sell-ins, launches) with a strong focus on commercial impact.
• Drive best-in-class execution across all Amazon programs, including seasonal launches, Prime events, promotional moments, and marketplace initiatives.
• Leverage data and insights to continuously optimize performance, identify growth pockets, and prioritize initiatives based on revenue impact and ROI.
• Drive forecast accuracy, inventory health, availability, and operational excellence to minimize lost sales opportunities and improve customer satisfaction.
• Shape differentiated consumer experiences ensuring premium brand representation and conversion-driving execution across key partners.
• Leverage data and analytics to identify growth opportunities, monitor performance, and prioritize investments based on commercial impact and ROI.
• Act as the central orchestrator across functions, aligning Marketing, Planning, Merchandising, Supply Chain, and Finance to deliver against account priorities.
• Build and maintain stakeholder relationships (internally and externally), influencing decision-making and securing long-term strategic alignment.
• Identify and unlock new growth opportunities (business models, categories, distribution expansion) with a consumer-first and data-driven mindset.
• Champion continuous improvement by simplifying processes, improving execution, and implementing scalable solutions to support future growth.
• Model Under Armour leadership behaviors, fostering collaboration, accountability, innovation, and a high-performance culture.

Skills

P&L management

Cross-functional leadership

Analytical skills

Relationship management

Presentation skills

Education

Bachelor's degree

MBA preferred

Tools

Amazon Retail

Vendor Central

Seller Central

Marketplace operations

Job description

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Key Account Manager, Amazon operates as the strategic business owner for Under Armour's Amazon business across Europe. The role is accountable for defining and executing the Amazon growth strategy, driving sustainable revenue, profitability, brand equity, and premium consumer experiences across one of Under Armour's most important digital wholesale partners.

The KAM leads the development of long-term joint business plans with Amazon, leveraging Amazon's ecosystem, including Retail Media, Vendor programs, and emerging consumer engagement opportunities, to accelerate growth while maintaining alignment with Under Armour's brand positioning and commercial priorities.

As a key leader within the Digital POD, the KAM shapes channel strategy, builds senior-level relationships across Amazon, and orchestrates cross-functional execution across Merchandising, Marketing, Planning, Supply Chain, Finance, and Operations to maximize performance and customer impact.

Your Impact

• Own the Amazon business P&L and deliver annual and long-range financial targets across revenue, profitability, demand creation, and inventory productivity.
• Develop and execute a comprehensive Amazon growth strategy, identifying opportunities across traffic, conversion, assortment, pricing, content, retail media, and marketplace expansion.
• Lead strategic Joint Business Planning with Amazon stakeholders and translate Under Armour priorities into measurable commercial plans and investments.
• Drive go-to-market excellence, ensuring flawless execution of seasonal milestones (pre-lines, sell-ins, launches) with a strong focus on commercial impact.
• Drive best-in-class execution across all Amazon programs, including seasonal launches, Prime events, promotional moments, and marketplace initiatives.
• Leverage data and insights to continuously optimize performance, identify growth pockets, and prioritize initiatives based on revenue impact and ROI.
• Drive forecast accuracy, inventory health, availability, and operational excellence to minimize lost sales opportunities and improve customer satisfaction.
• Shape differentiated consumer experiences ensuring premium brand representation and conversion-driving execution across key partners.
• Leverage data and analytics to identify growth opportunities, monitor performance, and prioritize investments based on commercial impact and ROI.
• Act as the central orchestrator across functions, aligning Marketing, Planning, Merchandising, Supply Chain, and Finance to deliver against account priorities.
• Build and maintain stakeholder relationships (internally and externally), influencing decision-making and securing long-term strategic alignment.
• Identify and unlock new growth opportunities (business models, categories, distribution expansion) with a consumer-first and data-driven mindset.
• Champion continuous improvement by simplifying processes, improving execution, and implementing scalable solutions to support future growth.
• Model Under Armour leadership behaviors, fostering collaboration, accountability, innovation, and a high-performance culture.

Qualifications

• Bachelor’s degree required; advanced degree (MBA or equivalent) preferred.
• 5-7 years of experience managing Amazon, marketplaces, pure players, or major digital wholesale accounts.
• Proven track record of driving profitable growth on Amazon, including experience with Joint Business Planning, Amazon Retail, Vendor Central, Seller Central, and/or Marketplace operations.
• Strong understanding of Amazon commercial drivers, including traffic generation, conversion optimization, content excellence, pricing, retail media, search visibility, and demand creation.
• Demonstrated ownership of strategic accounts with full commercial accountability and P&L management.
• Strong strategic thinking and commercial acumen, with the ability to translate insights into actionable plans and measurable results.
• Advanced analytical and financial skills with the ability to build business cases, prioritize investments, and evaluate ROI.
• Strong Interpersonal skills & demonstrable track record of good relationship building
• Demonstrated ability to lead cross-functional teams and drive alignment in a matrix organization.
• Strong relationship management capabilities, building trust and long-term partnerships with key accounts.
• Strong communication and presentation skills.

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Work Schedule:This role follows a hybrid work schedule, requiring 4 days in-office per week.

Relocation

• No relocation provided

Base Compensation

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].