Internship Customer Relationship Management - Loyalty

Hunkemöller B.V.; Netherlands; Hybrid; EUR 4,700 - 5,700; Full time

Benefits offered by this job

Staff discount 25%

Company laptop

WFH 2 days/week

Internship allowance 450€

Job summary

Hunkemöller B.V. offers a Best Internship in Retail program in the Netherlands. You will learn by developing campaigns, vouchers, and loyalty initiatives to increase customer value and engagement.

You’ll support promotions, gamification efforts, and cross-team projects with E-commerce and Social, while also reporting on outcomes and working on a personal assignment aligned with your studies. You must be enrolled in an HBO/Bachelor/Master program (Marketing/Communications), be fluent in English,

Qualifications

• Currently enrolled in HBO-/Bachelor-/Master studies (Marketing / Communication / New Media / Business Administration/International Business).
• Familiar with MS Office package (Word/Excel).
• Interested in Customer Loyalty & Customer Relationship Management.
• Fluent in English; other languages a plus.

Responsibilities

• Learn and contribute to campaigns & vouchers to increase value and excitement for customers.
• Support development and setup of Member actions and promotions.
• Focus on gamification for customer acquisition and engagement of existing Members.
• Develop and create win-competitions to expand prospect base and boost engagement.
• Collaborate with marketing operations for POS material and equity in communications.
• Develop follow-ups for internal and external communications regarding the loyalty program.
• Create campaigns with E-commerce and Social teams to attract new customers.
• Report on activities and results.
• Work on own assignment aligned with strategy and education and Hunkemöller.

Skills

MS Office

English fluency

Customer loyalty

Communication

Education

Bachelor/Master studies in Marketing

Tools

MS Excel

Job description

What will you do?

Learn and contribute to the creation of campaigns & vouchers that increase value and excitement for our customers. Learn about the latest technology we use to talk to our members and help with the generation of new leads in order to grow our member base and newsletters opt-ins through gamification. Within the CRM department all marketing activities for the Membercard base are being developed, launched and evaluated. You will run through our “Best internship in Retail” and learn on the job while support the team with following:

• Support development and set up Member actions and promotions.
• Strong focus on gamification with the purpose of customer acquisition and engagement of existing Members.
• Development and creation of win-competitions to expand our prospect base, increase sales and boost engagement.
• Joint production of POS (Point of Sale) material together with marketing operations team.
• Development of follow-ups internal and external communications regarding the new loyalty program.
• Development of vouchers & campaigns together with our team and other teams such as E-commerce and Social.
• Development of campaigns designed to attract new customers through our channels and/or other brands’ channels.
• Reporting on the activities mentioned above.
• Besides this you will also get time to work on your own assignment that fits within the strategy and objectives of your education and Hunkemöller.

About you!

• You are currently enrolled in an HBO-/Bachelor-/Master studies (Marketing / Communication / New Media / Business Administration/International Business).
• You are familiar the MS Office package (Word/Excel).
• You are interested in Customer Loyalty & Customer Relationship Management.
• You are fluent in English, other languages would be a plus, but not mandatory.
• You’re available for at least 40 hours/week.

What do we offer you?

The Best Internship in Retail (BIIR): Be a part of an exceptional internship program with 50 other fellow interns, filled with diverse learning opportunities such as Personal Branding and Business Innovation & Presenting trainings, the CEO & CFO Q&A, a Dragons’ Den, and so much more!

• An Assigned Buddy: Personal coaching from your buddy to discover your potential, guide your growth and build your network, within an empowering, playful and inclusive work environment.
• Work From Home (WFH) Policy: For 40-hour internships, you are allowed to work from home up to 2 days per week, depending on the nature of your role. During onboarding, WFH days may vary to better support your learning and training.
• Internship Allowance: 450€ per month (gross) with 8+ holiday days (based on 40h/week).
• Travel Allowance: Max. 23€ per day (based on your travel distance), if you are not eligible for the free Student OV Chipcard.
• Access to 25% staff discount and a company laptop.
• Company gatherings like Townhalls and drinks.

Eligibility Criteria

For this internship, you need to be available for 5 months starting in February 2027. Please note that your application will only be considered if you are enrolled at a school or university for the full duration of the internship. Additionally, to comply with Dutch law, one of the following must apply:

• You are an EU citizen,
• You are on a Family/Partner visa,
• You are a non-EU student studying in the Netherlands, and you meet at least one of the following requirements: (1) The internship is a mandatory part of your curriculum, OR (2) your university is willing to sign a third-party agreement (Nuffic Agreement).

We refer to the website for the Minimum Salary required by the IND for sponsorship by Hunkemöller. (link removed).

Hunkemöller Mission and Values

Hunkemöller’s “Best Internship in Retail” is not just a chance to add a few lines to your CV or to complete a study module from school or university. It’s an opportunity to kick-start your future career, as you will be joining the leading lingerie brand in Europe. As a company that cares about employee development, we’re committed to our people and creating true brand ambassadors. Through our 'Together Tomorrow' initiative, we’re focused on sustainability, diversity, and ethical practices. Whether in stores or at our HQ, you can be part of driving change and helping us achieve our ambitious goals! "Creating moments that matter, together".

Hunkemöller’s mission is to be a much loved, social and inclusive brand - powered by our people. We have over 900 stores in 15 countries and we are growing. Our plans to expand both in Europe and beyond provide exceptional opportunities for those with a passion for retail. Indeed, passion is one of our six values: fun, inclusive, passionate, sexy, in-touch and inspiring. These values drive all we do and together with our growing commitment to the well-being of people, planet and communities, we are building a brand aligned to the demands of our global customers and those that work with us. Our USPs are many however, at the heart of what makes us special is a commitment to World-Class service, whatever the channel and wherever the store. This commitment extends to how we work with each other and creating a World-Class working environment. Hunkemöller is certified TOP EMPLOYER of the Netherlands (for the third time in a row) & Germany 2020, which underlines our people initiatives and achievements.