Hybrid Content Marketer for B2B SaaS | AI-Driven Copy

Foleon; Nieuw-Amsterdam; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Commuting covered

Pension program

Learning budget

25 holiday days + bonus days

Floating holidays

Work from abroad

Office lunch

Fitness support

Lease a bike

Mental health matters

Volunteer day

Employee recognition program

Job summary

Foleon, based near Amsterdam, is seeking a Content Marketer to translate big ideas into high-impact content across ads, ebooks, landing pages, and social media. You’ll drive awareness, demand, and product launches while upholding Foleon’s distinct voice.

You’ll collaborate with brand, product, and growth teams, update and maintain marketing publications, and experiment with bold ideas in a B2B SaaS environment. The role blends creative storytelling with data‑driven optimization.

Qualifications

• At least 3+ years of experience as a Content Marketer.
• A solid understanding of writing for SEO, AEO, and GEO.
• Understanding of content performance.
• Impeccable grammar.
• Experience working in a B2B SaaS scale‑up.
• Some basic design skills and comfortable using CMS/design software.

Responsibilities

• Craft high-converting, engaging copy across the entire marketing funnel — ranging from performance ads and landing pages to video storyboards.
• Own and continuously develop Foleon’s brand tone of voice, shaping how we communicate across channels and ensuring every piece of content is consistent, distinctive, and true to our brand.
• Participate in ideation and execution of brand awareness campaigns.
• Collaborate with experts to continuously optimize for AEO, GEO, and SEO.
• Know our thought leaders throughout the organization and understand how to tap into their knowledge to produce useful content for our audience.
• Create your thought leadership content around the area of content marketing in the age of AI.
• Manage and publish organic content across our social media channels, tailoring messaging to each platform while maintaining a consistent brand voice.
• Partner with Product Marketing and cross‑functional stakeholders to develop compelling messaging, positioning, and naming for new product features and launches.

Skills

Native English

Storytelling

AI & LLMs

Creative mindset

Feedback culture

Message adaptation

Tools

Figma

CMS / design software

Job description

Foleon, based near Amsterdam, is seeking a Content Marketer to translate big ideas into high-impact content across ads, ebooks, landing pages, and social media. You’ll drive awareness, demand, and product launches while upholding Foleon’s distinct voice.

You’ll collaborate with brand, product, and growth teams, update and maintain marketing publications, and experiment with bold ideas in a B2B SaaS environment. The role blends creative storytelling with data‑driven optimization.