Content Marketer - AI-Driven B2B SaaS Storyteller

FOLEON B.V.; Amsterdam; Hybrid; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

NS Business Card

Pension program

Learning budget

25 holiday days

Floating holidays

Work from abroad

Office lunch

Fitness support

Lease a bike

Mental health platform

Volunteer day

Employee recognition program

Job summary

FOLEON B.V. is seeking a Content Marketer to translate big ideas into engaging content that drives awareness, demand, and launches across ads, ebooks, landing pages, social media, and video scripts. You’ll update existing publications, craft MOFU content, and adapt messaging for diverse B2B audiences.

You will own brand tone, collaborate on campaigns, and optimize for AEO, GEO, and SEO while using AI tools to scale output without sacrificing originality.

Qualifications

• 3+ years of experience as a Content Marketer.
• Solid understanding of writing for SEO, AEO, and GEO.
• Understanding of content performance.
• Impeccable grammar.
• Experience working in a B2B SaaS scale-up.
• Some basic design skills and comfortable using CMS/design software.

Responsibilities

• Craft high-converting, engaging copy across the entire marketing funnel — ranging from performance ads and landing pages to video storyboards.
• Own and continuously develop Foleon's brand tone of voice, shaping how we communicate across channels and ensuring every piece of content is consistent, distinctive, and true to our brand.
• Participate in ideation and execution of brand awareness campaigns.
• Collaborate with experts to continuously optimize for AEO, GEO, and SEO.
• Know our thought leaders throughout the organization and understand how to tap into their knowledge to produce useful content for our audience.
• Create your thought leadership content around the area of content marketing in the age of AI.
• Manage and publish organic content across our social media channels, tailoring messaging to each platform while maintaining a consistent brand voice.
• Work comfortably in Figma to create, edit, and collaborate on marketing assets and social media content.
• Partner with Product Marketing and cross-functional stakeholders to develop compelling messaging, positioning, and naming for new product features and launches.

Skills

English writing

Storytelling

SEO knowledge

AI tools usage

Adapt messaging

Education

3+ years Content Marketer experience

Tools

CMS/Design software

Figma

Job description

FOLEON B.V. is seeking a Content Marketer to translate big ideas into engaging content that drives awareness, demand, and launches across ads, ebooks, landing pages, social media, and video scripts. You’ll update existing publications, craft MOFU content, and adapt messaging for diverse B2B audiences.

You will own brand tone, collaborate on campaigns, and optimize for AEO, GEO, and SEO while using AI tools to scale output without sacrificing originality.