Head of Sales

LG Electronics Benelux; Amstelveen; On-site; EUR 180,000 - 240,000; Full time

Job summary

LG Electronics Benelux is seeking a Head of Sales – Media Entertainment Solutions to lead LG's TV and Audio business in the Netherlands. You will steer a 9-person sales team, drive growth with strategic accounts, and ensure premium brand representation across retailers and online partners.

You will partner with Marketing, Product and Logistics to align go-to-market plans, pricing, and promotions, delivering profitable revenue and market share improvements for the Benelux region.

Qualifications

• 15+ years of commercial and sales experience, incl. 5+ years in a sales leadership role.
• Proven track record leading commercial teams and managing key accounts in the Dutch Benelux market.
• Entrepreneurial, results-driven leadership with strong execution.
• Strong negotiation and stakeholder management at executive level.
• Strong financial acumen — build P&L, profitability metrics.
• Deep understanding of Dutch retail landscape and e-commerce.
• Fluent in Dutch and English; near-native Dutch essential.
• Experience with CRM tools and business reporting dashboards.

Responsibilities

• Develop and execute the Dutch TV and Audio sales plan.
• Identify distributors and retail partners across the Netherlands.
• Manage key accounts and negotiate terms with retailers.
• Oversee pricing, promotions, and bundling aligned with strategy.
• Lead a 9-person sales team and set performance targets.
• Collaborate with Marketing, Product, and Finance.
• Ensure premium brand representation and retail execution.

Skills

Sales leadership

Key accounts

Negotiation

Financial acumen

Stakeholder mgmt

People development

Tools

Salesforce

HubSpot

Power BI

Tableau

Job description

Head of Sales – Media Entertainment Solutions

Lead LG's Media Entertainment business in the Netherlands, driving commercial growth through strategic account management, retail excellence, people leadership and cross-functional collaboration.

About the Job

We are seeking a driven, commercially minded leader to head LG's TV and Audio business in the Netherlands, while playing a key role within the wider Benelux organization.

You will lead a team of 9 sales professionals and provide direction to retail execution teams, driving sustainable growth, market share expansion and profitability across the Dutch market.

You will act as the primary commercial contact for executive stakeholders within key strategic accounts.

This is a hands-on leadership role for someone who enjoys combining strategic thinking, people leadership and direct commercial execution.

What you’ll do

Sales Strategy & Business Development

• Develop and execute the commercial sales plan to achieve revenue, market share and profitability targets for the Dutch TV and Audio business.
• Identify new distributors and retail partners across the Netherlands.
• Manage key accounts and negotiate commercial terms with retail chains, electronics specialists, buying groups and other (online) partners.
• Oversee pricing, promotions, and bundling initiatives aligned with broader EMEA or global strategy.
• Build and maintain executive-level relationships with key retail partners, buying groups and strategic customers across the Netherlands.
• Lead annual business planning, commercial negotiations and joint growth initiatives with major accounts such as national retailers, e-commerce partners and buying groups.
• Develop and execute customer-specific growth strategies to increase market share, revenue and profitability.

Performance Management

• Take full commercial responsibility for the revenue, profitability, market share growth and overall performance of LG's TV and Audio business in the Netherlands.
• Monitor KPIs including revenue, sell-through, market share (sell-out), and margin to take actions for improving business performance with changing market situations while maintaining focus on overall business objectives and long-term growth.
• Report weekly/monthly/quarterly forecasts and performance dashboards to top management with action plans and solutions.
• Analyze market trends, competitor activity and consumer buying trends, and adjust commercial strategies & tactics accordingly.

Cross-functional Collaboration

• Partner with marketing on retail marketing campaigns and store promotions, launch campaigns, and trade marketing.
• Work closely with product management and logistics to ensure supply meets demand.
• Align with finance on budgeting, commercial incentives and promotional investments, and contract compliance.
• Lead, grow, motivate, and develop a 9-person sales team across B2C channels.
• Set clear performance targets, conduct regular 1:1s, and deliver constructive feedback and guidance.
• Translate company strategy and top management priorities into clear objectives, actionable plans and practical guidance for team members and cross-functional stakeholders.
• Ensure strong alignment & collaborative execution among Sales, Marketing, Retail Execution team and any key stakeholders to drive a consistent go-to-market strategy.
• Drive retail execution excellence and ensure premium brand representation across all key customer touchpoints.
• Drive a team culture built on accountability, collaboration and continuous improvement, fostering a positive growth mindset.
• Participate in hiring, onboarding, and training; oversee career progression plans.

What you must have

• 15+ years of commercial and sales experience, including at least 5 years in a sales leadership role within consumer electronics, FMCG or related industries.
• Proven track record of leading commercial teams and managing key accounts in the Dutch market or wider Benelux region.
• Proactive, entrepreneurial and results-driven leadership style with a strong execution mindset.
• Strong negotiation and stakeholder management skills, with experience managing relationships at executive level.
• Strong financial acumen — ability to build P&L models, interpret profitability metrics, and make sound commercial decisions based on financial and market/ internal data
• Deep understanding of the Dutch retail landscape, including major retailers, e-commerce players and buying groups.
• Fluent in Dutch and English (written and verbal). Near-native Dutch is essential.
• Experience with CRM tools (Salesforce, HubSpot) and business reporting dashboards (Power BI, Tableau).

Nice-to-have

• International background or experience working across a multi-country territory.
• MBA or equivalent; a master's in economics, business, or a related field is a plus.
• Familiarity with smart TV, streaming ecosystems, or high-end audio brands.