Head of Product

Addition; Amsterdam; On-site; EUR 150,000 - 200,000; Full time

Job summary

Addition is seeking a seasoned Head of Product to spearhead a major digital personalisation and orchestration capability. You will own the vision, strategy and roadmap, leading Product Managers and collaborating with Technology, Data, Design, CRM, Marketing and Commercial teams to create smarter customer experiences across channels.

You will drive the next-best-action framework, leverage real-time data and AI, and scale personalisation across web, app and CRM.

Qualifications

• 8–10+ years of Product Management experience in digital, e-commerce, or large consumer environments.
• 3–4+ years of leading Product teams and managing multiple PMs.

Responsibilities

• Own the product strategy and roadmap for personalisation and cross-channel orchestration.
• Lead, coach and develop a team of Product Managers.
• Drive next-best-action decisioning across web, app, CRM and other touchpoints.
• Use customer data and real-time signals to create relevant personalised journeys.
• Develop personalisation and recommendation capabilities at scale.
• Collaborate with Data, AI, and Technology teams on AI-enabled decisioning.
• Lead product discovery, experimentation and A/B testing.
• Engage with senior stakeholders across markets and functions.
• Define KPIs and use data to continually improve the roadmap.
• Ensure GDPR, privacy and responsible AI requirements are met.

Skills

Personalisation

Customer journey orchestration

Next-best-action

Stakeholder management

Product strategy

Roadmap planning

AI-driven personalization

Job description

Head of Product. We’re looking for an experienced Head of Product to lead a major digital personalisation and orchestration capability within a large, international consumer organisation. This is a senior Product leadership role focused on creating smarter, more personalised customer experiences across multiple channels, using customer data, real-time behaviour, decisioning and AI to determine the right experience or action for each customer. You’ll lead a team of Product Managers, owning the product vision, strategy and roadmap while working closely with Technology, Data, Design, CRM, Marketing and Commercial teams.

Responsibilities

• Own the product strategy and roadmap for personalisation and cross-channel orchestration
• Lead, coach and develop a team of Product Managers
• Drive next-best-action decisioning across web, app, CRM and other customer touchpoints
• Use customer data and real-time behavioural signals to create more relevant, personalised customer journeys
• Develop personalisation and recommendation capabilities at scale
• Work closely with Data, AI and Technology teams on AI-driven decisioning and emerging agentic AI capabilities
• Lead product discovery, experimentation and A/B testing
• Work with senior stakeholders across multiple markets and functions
• Establish KPIs and use performance data to continually improve the product roadmap
• Ensure personalisation and AI capabilities meet GDPR, privacy and responsible AI requirements

Qualifications

• 8–10+ years' Product Management experience, ideally within digital, e-commerce, retail, travel or another large consumer environment
• 3–4+ years leading Product teams and managing multiple Product Managers

Required Skills

• Strong experience with personalisation, customer journey orchestration and/or next-best-action decisioning
• Understanding of Customer 360/CDPs, customer data and real-time decisioning
• Exposure to recommendation engines, machine learning or AI-driven personalisation
• Strong product strategy, roadmap and senior stakeholder management experience
• Comfortable working across Product, Technology, Data, Design, CRM and Commercial teams
• Experience within a large, international or multi-market organisation would be beneficial

Preferred Skills

• Experience within a large, international or multi-market organisation would be beneficial

This is a great opportunity to take ownership of a high-profile Product area with significant scope, leading a talented team and shaping how millions of customers experience a major consumer brand.