Head of Marketing

Dyflexis; Den Haag; Hybrid; EUR 86,000 - 103,000; Full time

Benefits offered by this job

Fixed salary up to €8,500 gross per mo

Personal development budget

25 vacation days

In-house chef lunch

Annual parties and trips

Pension plan

8% holiday allowance

Travel allowance and WFH compensation

Friday chair massages

Job summary

Dyflexis is seeking a Head of Marketing in the Netherlands to lead a 7-person team and own the marketing agenda from strategy to execution. You’ll translate direction from our founders into campaigns, tools, and measurable targets, ensuring clear ownership and fast decision-making.

You’ll stay close to the work, building dashboards to track funnel performance, and adjusting strategy as data dictates. You’ll partner with Product to drive product-led growth and help Dyflexis expand into new

Qualifications

• 7+ years of marketing experience in a SaaS, B2B environment, with 3+ years in people management.
• Proven experience leading go-to-market strategy end-to-end and launching in new markets.
• Demand generation expert with a pipeline-first mindset and revenue contribution.
• Full-funnel planning: leads, MQLs, SQLs, opportunities, and budgets.
• Strategic yet hands-on, collaborating with Sales, CS, and Product.
• English fluent; Dutch or German a plus.

Responsibilities

• Lead and grow a team of 7 marketers with clear goals and feedback.
• Shape marketing strategy with founders and translate into campaigns and targets.
• Manage marketing tech stack from CRM to automation and integrations.
• Build dashboards to track funnel performance and guide priorities.
• Collaborate with Product to align product-led growth with marketing.
• Coach team members and support long-term development.

Skills

People management

Go-to-Market strategy

Demand generation

Full-funnel marketing

AI powered marketing

Strategic thinking

English fluency

Tools

CRM systems

Marketing automation

Integrations

Job description

At Dyflexis, we help millions of employees worldwide with our workforce management software. From the bakery around the corner to international hotel and retail chains. The software is powerful, customers are diverse, and no two days are the same. You’ll get to know the product inside out and contribute to something that’s growing rapidly in more than 20 other countries.

How do we do it? We work in a fast‑paced environment with short communication lines. There are no unnecessary meetings and no politics. Our focus? Ownership, clear communication, and getting things done together. We move quickly, learn by doing, and continuously improve. As Head of Marketing, you lead our marketing team day to day and help them grow into a sharper unit and turn data into decisions that move marketing forward.

This is what you'll do

As Head of Marketing, you lead a team of 7 marketers (6 based in our HQ and one based in Cologne) and make sure they have clear priorities, real ownership, and room to grow. Strategy is something you shape together with our founders, but this is a hands‑on role: you translate direction into campaigns, tools, and targets the team can execute against.

You're not managing from the sidelines: you stay close to the work, read the dashboards yourself, and change course when the data tells you to. You build the dashboards that show what's working, spot where the funnel leaks, and use that to steer the team's next move. As we shift from a sales led model to a product led one, you work closely with the Product team to keep Dyflexis moving in the same direction.

Dyflexis is growing fast, including into new international markets, and marketing needs to grow with it. That means this role, and the shape of the team around it will keep evolving. You’ll have real input into how that happens.

• Lead and grow a team of 7 marketers: Set clear goals, give regular feedback, and build a team that wants to level up.
• Shape marketing strategy together with our co‑founders, then own turning it into campaigns, tools, and targets the team can execute on.
• Manage and optimize the marketing technology stack, from CRM to automation tools to integrations.
• Build dashboards and use data to track funnel performance and guide the team’s priorities.
• Work closely with Product as we shift from sales led to product led growth, and adapt marketing as Dyflexis grows internationally.
• Coach your team members and support their growth, from day‑to‑day feedback to longer‑term development.

This is what you'll need

• 7+ years of marketing experience in a SaaS, B2B environment of which 3+ years in a people management role, where you’ve led and grew a team.
• Proven experience leading go‑to‑market strategy end‑to‑end. You’ve launched in new markets and scaled in established ones, aligning positioning, pricing, channels and sales enablement into one commercial plan.
• A demand generation expert with a pipeline‑first mindset. You’ve built and scaled multi‑channel demand engines that deliver qualified pipeline, and you own marketing’s contribution to revenue.
• Commercially fluent and target driven. Give you a revenue goal and you’ll work backwards into a full‑funnel plan: How many leads, MQLs, SQLs and opportunities it takes, what conversion rates it assumes, and what budget it needs. You can defend that plan in the boardroom.
• A full‑funnel partner to Sales and Customer Success. You know where marketing adds value at each stage of the funnel, and you build programs that support new business, improve conversion, and create upsell opportunities with existing customers.
• AI native. You use AI tools daily to work faster and smarter, and you bring your team along with you.
• A strategic thinker who’s just as comfortable rolling up your sleeves on execution.
• Fluent in English. Dutch or German is a plus.

What you'll get

At Dyflexis, you'll be part of an ambitious, energetic, and customer‑focused team. We offer:

• Fixed salary up to €8.500 gross per month based on a 40‑hour week (experience based).
• Personal development budget to level up your skills.
• 25 vacation days plus your birthday off in exchange for cake.
• An in‑house chef surprising you daily with fresh lunch.
• The best parties, drinks and trips (Winter sports, Ibiza and more).
• Membership at ARJ Training boxing gym (home of champion Tarik and Levi Rigters).
• Solid pension plan and 8% holiday allowance.
• Buy or sell vacation days, you decide.
• Travel allowance and WFH compensation.
• Friday chair massages to kick off your weekend.