Marketing lead

Root Sustainability; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Stock options

Office in Amsterdam

Remote-friendly & flexible vacation

Strong budget ownership

Job summary

Root Sustainability is seeking a hands-on marketing lead to own marketing end to end. The role focuses on product and performance marketing—understanding what we sell and who buys it, then getting that in front of the right people across paid, SEO, GEO and LinkedIn.

You will be measured on traffic and leads, working closely with the founders, our GTM engineer and account executives. You’ll set strategy, execute campaigns, optimise messaging for sustainability managers, direct the content engine,

Qualifications

• Hands-on across campaigns, SEO, LinkedIn, ads and measurement required.
• Product marketing instincts to translate tech into messaging and campaigns.
• Experience in early-stage environments with limited brand awareness and budgets.
• B2B mid-market and enterprise marketing experience with multi-stakeholder deals.
• Self-starter with a proactive plan and the ability to push back when needed.
• Fluent English; Dutch is a strong plus for Benelux focus.
• Affinity with sustainability, ESG or carbon accounting is a bonus.

Responsibilities

• Own the marketing strategy: channels, sequencing, budgets and targets.
• Run performance marketing: build, run and optimise LinkedIn and Google campaigns.
• Own SEO and GEO: ensure Root is discoverable in search and AI tools used by buyers.
• Own LinkedIn: company and founder presence, organic and paid.
• Sharpen positioning and messaging for sustainability managers and executives.
• Direct the content engine: set direction and cadence.
• Measure everything: track which channel produced which lead with the GTM engineer.

Skills

Campaign management

SEO

LinkedIn advertising

Google Ads

Measurement & analytics

B2B marketing

Strategic thinking

English fluency

Dutch language

Job description

About Root

Root is an AI-powered sustainability platform that helps retailers turn messy operational data into audit-ready carbon footprints. We're already working with companies like Hema, O'Neill, Holland & Barrett, Jumbo, Bugaboo and Intratuin. Everything we've sold so far came through outbound, partners and our own network. Now we've raised €1.2 million to build the commercial engine, and marketing is the piece that's missing.

The role

You own marketing at Root, end to end. You set the strategy and execute it yourself. The focus is product and performance marketing: understanding what we sell and who buys it, then getting that in front of the right people across paid, SEO, GEO and LinkedIn. You will be measured on traffic and leads. You work closely with both founders, our GTM engineer and our account executives, and decide what you need from each of them.

Key responsibilities:

• Own the marketing strategy: which channels, in what order, with what budget and targets

• Run performance marketing yourself: build, run and optimise paid campaigns on LinkedIn and Google

• Own SEO and GEO: make Root findable in search and in the AI tools our buyers use

• Own LinkedIn: company and founder presence, organic and paid

• Sharpen positioning and messaging for sustainability managers and their executives

• Direct the content engine: set direction and cadence

• Measure everything: work with our GTM engineer to track which channel produced which lead

Requirements

• You do the work yourself, hands-on across campaigns, SEO, LinkedIn, ads and measurement - not managing an agency

• Product marketing instincts: can learn a technical product and turn it into messaging and campaigns

• Early-stage experience: worked somewhere with no brand awareness, no big budget and no playbook

• B2B mid-market and enterprise marketing experience, with multi-stakeholder deals

• Self-starter with an opinion, who brings the plan and pushes back where needed

• Fluent English; Dutch is a strong plus given our Benelux focus

• Affinity with sustainability, ESG or carbon accounting is a bonus, not a requirement

What do we offer?

• Competitive salary + stock options

• Full ownership of marketing, with real budget behind it

• The chance to build the marketing team as we grow

• Meaningful work on climate impact

• Founders and AEs who work with you, not the other way round

• Enterprise logos you can point at

• Flexible remote and vacation policy

• Office at Fosbury & Sons on the Prinsengracht in Amsterdam