Growth Content & Product Data Specialist

Bugaboo Group; Amsterdam; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Bonus plan

Hybrid work model

Wellness program

Bicycle lease

Job summary

Bugaboo Group is seeking a Growth Content & Product Data Specialist to translate data into inspiring, commercially driven content for bugaboo.com and joolz.com. You will optimize PDPs, ensure data quality in the PIM, and drive improvements in key business metrics.

The role requires strong data chops, English communication, and cross-functional collaboration to deliver the digital roadmap, support SEO, and launch new projects across our international sites.

Qualifications

• 2–3+ years of ecommerce experience in a fast-changing environment.

Responsibilities

• Launch products across bugaboo.com and joolz.com.
• Optimize product detail pages (PDP) and other on-site touchpoints.
• Maintain Product Information Management (PIM) data for accuracy.
• Analyze performance data and user behavior to improve pages and online experience.
• Propose and prioritize A/B tests aligned with CRO strategy.
• Support delivery of Growth Content roadmap projects.
• Own relationships with external partners for reviews or UGC.
• Collaborate with Development Team to ensure data flows and integrations.
• Work with our SEO agency on PDP component requirements.

Skills

Data analysis

Google Analytics

Data Studio

CRO

English communication

Stakeholder management

Cross-functional teamwork

Ecommerce experience

Content management

Tools

Salesforce Commerce Cloud

Salsify

Job description

At Bugaboo Group, our story is about people.

It’s about the parents and families who inspire us every day, and just as much about the people behind the scenes who make our products and ideas come to life. From designers and engineers to marketers, supply chain specialists, and customer care experts, every person at Bugaboo Group plays a part in shaping the journeys of families around the world.

What connects us is more than just work. We’re curious by nature, driven by creativity, and motivated by a shared belief that we can make life on the move easier and more joyful. We celebrate individuality, encourage new ideas, and value collaboration across every corner of our global community.

At Bugaboo Group, you won’t just find a job, you’ll find a place where you can grow, belong, and contribute to something meaningful. Together, we’re building products that last, a culture that inspires, and a future we’re proud to be part of.

Your role at Bugaboo

As the Growth Content & Product Data Specialist you will translate data into inspirational and commercially driven content for bugaboo.com and joolz.com. A key focus of the role is creating and optimizing product detail pages, analysing their performance, ensuring the quality of the product data, and identifying opportunities to improve key business metrics.

As part of the Growth Content Team, you will work closely with cross-functional stakeholders to deliver the digital roadmap, implement SEO initiatives, support A/B tests, and help launching new projects that contribute to the overall success of our digital business. You will report into the Senior Growth Content Manager.

What will you do?

• Successfully launch products across all categories for both, bugaboo.com and joolz.com
• Optimize our product detail pages (PDP), as well as some other onsite touchpoints
• Maintain the Product Information Management (PIM) data, to ensure all product attributes are accurate and consistently structured
• Analyse performance data and user behaviour to continuously improve our pages and the overall online experience
• Play an active role in proposing and prioritizing A/B tests in alignment with our CRO strategy
• Support the delivery of projects from the Growth Content roadmap
• Own the relationship with some external partners, such as for product reviews or user generated content
• Work with the Development Team to ensure that all system integrations are aligned and the product data is flowing correctly
• Collaborate with our SEO agency to understand the technical requirements and impact across PDP components

What will you bring to the table:

• You feel confident using data and tools (such as Google Analytics, Data Studio, behavioural analytical tools) to continuously improve our product experience
• You have a commercial mindset and can easily make decisions that have an impact on set KPIs
• You have excellent communication skills in English and feel comfortable sharing and presenting insights to diverse stakeholders
• You have strong stakeholder management skills and can collaborate effectively with cross-functional teams as well as external partners
• You are a great team player with an international mindset who is aware of cultural differences
• Experience with content management systems (Salesforce Commerce Cloud preferred, but not required)
• Experience with Product Information Management systems (Salsify or similar)
• You have at least 2-3 years of experience in ecommerce and thrive in its fast changing environment

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brands.
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you)
• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle
• Eligible to participate in Bugaboo’s bonus plan
• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year
• A Bugaboo stroller when expecting a baby & Bugaboo Group friends & family discount
• Paid parental leave for primary and secondary caregivers (based on eligibility);
• Day off on your Birthday & Day off for volunteering activities:
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years)
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor)
• Work from home allowance plus home-office set up budget.
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you’ll be invited for a first interview with the hiring manager. If that goes well, we’ll move on to the second and potentially third interviews, to dive deeper into your connection with Bugaboo and what we can offer each other.