Go-to-Market Specialist

Joinimagine; Rotterdam; On-site; EUR 52,000 - 76,000; Full time

Job summary

Allianz Benelux is seeking a Go-to-Market Specialist to drive commercial growth and deliver impactful customer experiences across Belgium and the Netherlands. You will collaborate with Product, Sales, Distribution, Marketing, and Communications to bring strategic initiatives to life—from product launches to campaigns and customer journey improvements.

You will translate complex product features into clear customer value propositions, create effective content, and enable sales teams and brokers.

Qualifications

• 2–5 years of experience in Go-to-Market, Marketing, Commercial Excellence, Customer Experience, Sales Enablement, or related fields.
• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or similar discipline.
• Excellent communication and content creation skills.
• Strong customer-centric and commercially driven mindset.
• Ability to manage multiple priorities in a structured and organized manner.
• Analytical, data-driven approach and ability to translate insights into actions.
• Strong collaboration skills across functions.
• Fluency in English; Dutch and/or French are a strong asset.

Responsibilities

• Support development and execution of go-to-market initiatives across products, customer segments, and distribution channels.
• Create and coordinate commercial content, sales enablement materials, and campaign assets for brokers, customers, and sales teams.
• Translate product features and technical topics into clear, customer-focused value propositions and messaging.
• Ensure consistency of communication and market positioning across customer and broker touchpoints.
• Support product launches, commercial campaigns, and strategic business initiatives from concept to execution.
• Collaborate with Product, Sales, Distribution, Marketing, and Communications teams to deliver integrated commercial activities.
• Monitor campaign performance, gather market feedback, and provide insights to improve commercial effectiveness.
• Contribute to customer journey enhancements and digital engagement initiatives.
• Coordinate with external agencies and partners to ensure high-quality delivery of materials and campaigns.
• Identify opportunities to strengthen customer engagement and commercial impact.

Skills

Go-to-Market experience

Marketing experience

Commercial excellence

Customer experience

Sales enablement

Content creation

Communication skills

Analytical mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business Administration/Communications/Economics

Job description

Shape the Future of Customer Engagement at Allianz Benelux

Are you a commercially minded professional with a passion for bringing products, services, and customer propositions successfully to market? Do you enjoy working across teams, translating complex topics into clear messaging, and driving initiatives that create value for customers, brokers, and sales teams? Join Allianz Benelux as a Go-to-Market Specialist and play a key role in supporting commercial growth and delivering impactful customer experiences across Belgium and the Netherlands.

In this role, you will collaborate closely with Product, Sales, Distribution, Marketing, and Communications teams to help bring strategic initiatives to life. From product launches and commercial campaigns to customer journey improvements and sales enablement, you will contribute to creating consistent and compelling market experiences that strengthen Allianz’s position in the market.

What We Offer

• Impactful Work Contribute to strategic commercial initiatives that directly support Allianz’s growth ambitions and customer experience objectives.
• Cross-Functional Collaboration Work closely with colleagues across Product, Sales, Distribution, Marketing, and Communications in an international Benelux environment.
• Professional Development Gain exposure to a broad range of commercial and customer-focused projects while developing your expertise in marketing, communication, and go-to-market activities.
• Dynamic Environment Be part of a team that values innovation, collaboration, and continuous improvement, with opportunities to make a visible impact.

Your Responsibilities

• Support the development and execution of go-to-market initiatives across products, customer segments, and distribution channels.
• Create and coordinate commercial content, sales enablement materials, and campaign assets for brokers, customers, and sales teams.
• Translate product features and technical topics into clear, customer-focused value propositions and messaging.
• Ensure consistency of communication and market positioning across customer and broker touchpoints.
• Support product launches, commercial campaigns, and strategic business initiatives from concept to execution.
• Collaborate closely with Product, Sales, Distribution, Marketing, and Communications teams to deliver integrated commercial activities.
• Monitor campaign performance, gather market feedback, and provide insights to improve commercial effectiveness.
• Contribute to customer journey enhancements and digital engagement initiatives.
• Coordinate with external agencies and partners to ensure the high-quality delivery of communication materials and campaigns.
• Support continuous improvement by identifying opportunities to strengthen customer engagement and commercial impact.

Your Profile

You are a proactive and customer-focused professional who enjoys connecting strategy with execution. You combine strong communication skills with a commercial mindset and are comfortable working with multiple stakeholders in a dynamic environment.

In addition, you bring:

• 2 to 5 years of experience in Go-to-Market, Marketing, Commercial Excellence, Customer Experience, Sales Enablement, or a related field.
• A Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a similar discipline.
• Excellent communication and content creation skills.
• A strong customer-centric and commercially driven mindset.
• The ability to manage multiple priorities in a structured and organized manner.
• An analytical, data-driven approach and the ability to translate insights into actions.
• Strong collaboration skills and the ability to work effectively across functions.
• Fluency in English; Dutch and/or French are considered a strong asset.

Who You Are

• Curious and eager to learn.
• Proactive and solution-oriented.
• Detail-oriented with a strong focus on quality and execution.
• Comfortable working in a fast-paced and evolving environment.
• Positive, entrepreneurial, and collaborative in your approach.
• Passionate about customer experience, communication, and commercial growth.

At Allianz, we're always looking for people who are enthusiastic about innovation, AI, and data-driven decision making to help shape the future of our organization.

Ready to make an impact and help bring our products and propositions successfully to market? Become part of Allianz Benelux as our next Go-to-Market Specialist. Together, let's shape the future.