Go-to-Market Catalyst

Joinimagine; Rotterdam; On-site; EUR 52,000 - 76,000; Full time

Job summary

Allianz Benelux is seeking a Go-to-Market Specialist to drive commercial growth and deliver impactful customer experiences across Belgium and the Netherlands. You will collaborate with Product, Sales, Distribution, Marketing, and Communications to bring strategic initiatives to life—from product launches to campaigns and customer journey improvements.

You will translate complex product features into clear customer value propositions, create effective content, and enable sales teams and brokers.

Qualifications

• 2–5 years of experience in Go-to-Market, Marketing, Commercial Excellence, Customer Experience, Sales Enablement, or related fields.
• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or similar discipline.
• Excellent communication and content creation skills.
• Strong customer-centric and commercially driven mindset.
• Ability to manage multiple priorities in a structured and organized manner.
• Analytical, data-driven approach and ability to translate insights into actions.
• Strong collaboration skills across functions.
• Fluency in English; Dutch and/or French are a strong asset.

Responsibilities

• Support development and execution of go-to-market initiatives across products, customer segments, and distribution channels.
• Create and coordinate commercial content, sales enablement materials, and campaign assets for brokers, customers, and sales teams.
• Translate product features and technical topics into clear, customer-focused value propositions and messaging.
• Ensure consistency of communication and market positioning across customer and broker touchpoints.
• Support product launches, commercial campaigns, and strategic business initiatives from concept to execution.
• Collaborate with Product, Sales, Distribution, Marketing, and Communications teams to deliver integrated commercial activities.
• Monitor campaign performance, gather market feedback, and provide insights to improve commercial effectiveness.
• Contribute to customer journey enhancements and digital engagement initiatives.
• Coordinate with external agencies and partners to ensure high-quality delivery of materials and campaigns.
• Identify opportunities to strengthen customer engagement and commercial impact.

Skills

Go-to-Market experience

Marketing experience

Commercial excellence

Customer experience

Sales enablement

Content creation

Communication skills

Analytical mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business Administration/Communications/Economics

Job description

Allianz Benelux is seeking a Go-to-Market Specialist to drive commercial growth and deliver impactful customer experiences across Belgium and the Netherlands. You will collaborate with Product, Sales, Distribution, Marketing, and Communications to bring strategic initiatives to life—from product launches to campaigns and customer journey improvements.

You will translate complex product features into clear customer value propositions, create effective content, and enable sales teams and brokers.