Global Social Media Lead — Growth & Transformation

Dorel Juvenile; Helmond; Hybrid; EUR 70,000 - 75,000; Full time

Benefits offered by this job

13th-month salary

Holiday allowance

Hybrid work up to 3 days home

Probation period

Vacation days

Pension plan

Travel expense reimbursement

Laptop and phone

Bicycle plan

collective health insurance

Job summary

Dorel Juvenile in Helmond, Netherlands, is seeking a Social Media Lead to own the social media vision for our brands. Drive transformation and measurable commercial impact across regions and channels, working closely with executive leadership.

You will lead a global team, shape governance, expand influencer partnerships, and ensure brand storytelling remains consistent while enabling local relevance. The role offers hybrid work, international collaboration, and a comprehensive benefits package.

Qualifications

• 9+ years of social media leadership experience in international environments.
• Proven track record defining and leading enterprise-level social media strategies.
• Experience driving transformation and organizational change.
• Strong people leadership with C-level engagement.
• Excellent English communication; other languages a plus.

Responsibilities

• Own and lead the global social media strategy for Dorel Juvenile brands, aligned with overarching brand and business objectives.
• Lead the transformation of social media from execution-focused activity into a strategic growth engine that delivers brand and commercial impact.
• Define vision, principles, governance, and operating models for social media across brands, regions, and platforms.
• Identify and lead innovation opportunities across platforms, formats, creator partnerships, and technology.
• Expand influencer and creator strategies into long-term, value-driven partnerships that support brand equity and performance.
• Brand & Creative Leadership: Lead social strategy across key brand moments, launches, and integrated campaigns.
• Translate brand positioning into consistent social storytelling with local relevance.
• Work with Creative Director and Multimedia Studio to shape social-first creative excellence.
• Safeguard brand consistency, tone of voice, and quality across all social touchpoints globally.
• Directly manage and develop a social media team with vision and coaching.
• Build future-ready capabilities, elevate seniority, and set clear performance expectations.

Skills

Social media strategy

Leadership

Executive collaboration

Strategic transformation

Stakeholder management

English fluency

Job description

Dorel Juvenile in Helmond, Netherlands, is seeking a Social Media Lead to own the social media vision for our brands. Drive transformation and measurable commercial impact across regions and channels, working closely with executive leadership.

You will lead a global team, shape governance, expand influencer partnerships, and ensure brand storytelling remains consistent while enabling local relevance. The role offers hybrid work, international collaboration, and a comprehensive benefits package.