Global Media Lead

Heineken; Amsterdam; On-site; EUR 91,000 - 125,000; Full time

Benefits offered by this job

Performance bonus

20 vacation days per year

NS Business Card

Job summary

HEINEKEN is seeking a Global Media Lead to drive worldwide media strategy and storytelling. You will turn business priorities into compelling stories, coordinating with global functions, brands, regions and operating companies.

You will build relationships with journalists and manage agencies to deliver high-impact coverage while safeguarding HEINEKEN's reputation across platforms and formats.

Qualifications

• University-level education.
• 8+ years in external corporate communications, media relations team or agency across multiple markets.
• Experience managing stakeholders and working with communications agencies.
• Experience with financial reporting is a plus.
• Skilled at media relations and understanding of corporate communications and media workflows.

Responsibilities

• Develop global media plans turning priorities into impactful stories across traditional and new media.
• Create compelling corporate media stories reflecting HEINEKEN's strategy and initiatives.
• Identify stories with global spokespeople and proof points, collaborating with regions and functions.
• Build relationships with influential global media and explore new channels and formats.
• Provide strategic communications counsel to senior leaders and support crisis communications when needed.

Skills

Media relations

Corporate communications

Writing and editing

Education

University degree

Job description

Function: Global Corporate Affairs - Global Communications Location: Amsterdam

Closing Date: 8th November 2026

What will you do as Global Media Lead?

As Global Media Lead, you are one of the first faces of our company to journalists around the world. You know how to respond to media enquiries with strong, relevant answers, tailored to the outlet and audience and aligned with the right people internally.

But this role is about much more than responding to the news. You understand our company strategy, have an instinct for what makes a great story and know how to bring it to life. You enjoy diving into the business, finding the stories that matter and turning them into compelling news angles with the right spokespeople, proof points and creative assets.

You are curious about the changing media landscape. You enjoy building relationships with influential journalists and expanding our network, while exploring new ways to reach audiences as the way people discover and consume news continues to evolve.

No two days are the same. You will develop global communications plans that build and protect HEINEKEN's reputation, provide strategic communications advise, work closely with colleagues across the business, and support key corporate topics and issues when needed.

Develop and deliver global media plans that turn key business and reputation priorities into relevant, impactful stories, strengthening HEINEKEN's reputation across traditional and new media channels, platforms and formats.

Create compelling corporate media stories that bring HEINEKEN's strategy, values and initiatives to life, using strong insights, data, proof points and the right internal or external voices.

Work closely with global functions, Brands, Regions and Operating Companies to identify stories and opportunities, gather input and build communications plans that can be activated across markets.

Build and maintain strong relationships with influential global media, proactively identifying media opportunities and exploring new channels, formats and tools to reach relevant audiences.

Support the external positioning of senior leaders and subject-matter experts, identifying the right spokespeople and opportunities to strengthen HEINEKEN's reputation.

Manage external communications and creative agencies, ensuring they deliver high-quality work that supports HEINEKEN's communications objectives.

Provide strategic communications counsel to senior leaders and teams on corporate communications topics, and support issues and crisis communications when required.

Experience & Profile (What & How):

What:

Education: University level

Work experience: 8+ years in field of external corporate communications, media relations team or agency working across multiple markets

Experience managing and working with various stakeholders in the business, communications agencies

Experience with financial reporting is a plus

Functional skills: Skilled at media relations, understanding of how corporate communications and media work

How:

Role models the HEINEKEN behaviours, working collaboratively and taking ownership from start to end.

Excellent stakeholder management and communication skills, with the confidence to provide clear communications advice and challenge constructively when needed.

Confident working with C-suite and senior leaders, building trusted relationships.

Strong news judgement and understanding of the media landscape, with an instinct for what makes a story relevant.

A self-starter, curious and a natural network builder, keen to explore new media, formats, technology and ways to reach audiences.

Calm and resilient under pressure, able to navigate sensitive topics, changing priorities and issues or crisis situations.

Strong project management skills, able to manage multiple priorities and drive communications plans from idea through to execution.

Excellent writing and editing skills, with the ability to make complex topics simple, compelling and relevant.

What's in it for you? Let's uncork!

• Competitive salary: A gross monthly salary ranging from €8,173 to €11,209, based on your experience and expertise, excluding 8% holiday allowance.
• Performance-driven bonus: A bonus linked to your results, celebrating your achievements and rewarding your contribution to our success.
• Plenty of vacation time: Enjoy 20 vacation days per year, plus a flexible budget to add 10 extra days - that's 6 weeks in total.
• Stress-free commuting: Enjoy easy travel with an NS Business Card for public transport or a reimbursement of €0.23 per km (up to 30 km per one‑way trip).
• Grow with us: We offer endless opportunities for you to learn, grow and explore new career paths, both locally and globally.
• Global impact: Work on strategic technology categories and partnerships that support HEINEKEN's digital transformation across our global organisation.

Are you passionate about shaping HEINEKEN's global reputation, building meaningful media relationships and creating stories that resonate with audiences around the world?