Amsterdam-Based Global Media Strategist

The HEINEKEN Company; Amsterdam; On-site; EUR 91,000 - 125,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

20 vacation days + 6 weeks with extra

NS Business Card

Global career opportunities

Job summary

The HEINEKEN Company in Amsterdam is seeking a Global Media Lead who will be the first face to journalists worldwide. You respond to media inquiries with clear, compelling answers aligned with internal spokespeople and our strategy, shaping global narratives.

You will develop global media plans, build relationships with influential journalists, and guide senior leaders on external communications. This role blends storytelling with strategic counsel across markets, brands and regions, supporting

Qualifications

• 8+ years in external corporate communications or media relations across multiple markets.
• Experience managing diverse stakeholders and agencies.
• Knowledge of financial reporting is a plus.
• Excellent writing, editing and media instincts.

Responsibilities

• Develop global media plans turning priorities into impactful stories across traditional and new media.
• Create corporate media stories using data, proof points, and credible voices.
• Collaborate with global functions, regions and operating companies to activate plans.
• Build and maintain relationships with influential global media and identify opportunities.
• Support senior leaders with strategic communications and crisis guidance when needed.
• Manage external agencies to deliver high-quality work aligned with objectives.
• Provide strategic counsel to senior leadership on corporate communications topics.

Skills

Media relations

Stakeholder management

Writing & editing

English

Education

University degree

Job description

The HEINEKEN Company in Amsterdam is seeking a Global Media Lead who will be the first face to journalists worldwide. You respond to media inquiries with clear, compelling answers aligned with internal spokespeople and our strategy, shaping global narratives.

You will develop global media plans, build relationships with influential journalists, and guide senior leaders on external communications. This role blends storytelling with strategic counsel across markets, brands and regions, supporting