Head of Influencer Marketing, EMEA

We Are Social; Amsterdam; On-site; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Equity, diversity, and inclusion commitment

Valued manager relationships

Autonomy in work environment

Job summary

A global creative agency is looking for a Head of Influencer Marketing, EMEA to lead influencer strategies across multiple markets. This role involves overseeing creator programmes, developing innovative measurement frameworks, and integrating AI tools into marketing processes. The ideal candidate has proven experience in managing multi-market campaigns and a deep understanding of cultural nuances across Europe. A strong focus on leadership and analytics is essential to ensure successful outcomes across diverse teams and projects.

Qualifications

• Proven experience in multi-market creator programmes.
• Strong understanding of cultural nuances in Europe.
• Demonstrated expertise in ROI methodology.

Responsibilities

• Lead influencer marketing strategies across the EMEA region.
• Oversee multi-market creator programmes.
• Champion AI integration in influencer marketing.

Skills

Leadership skills

Creator ecosystem knowledge

Performance analytics

Influencer marketing expertise

AI tool proficiency

Tools

AI-driven influencer tools

Measurement platforms

Job description

Head of Influencer Marketing, EMEA

We Are Social

About We Are Social

We are a global, socially‑led creative agency with unparalleled social media and influencer marketing expertise. With over 1,200 people on four continents, we deliver a global perspective to our clients at a time when social media is shaping culture. We are multi‑award‑winning – Cannes Lions, One Show, Webby, Shorty – and have worked with Amazon Music, Samsung and Adidas on some of the most innovative campaigns to date. We also educate the industry through publications such as The Feed and research reports.

The Opportunity

We are looking for a newly created Head of Influencer Marketing, EMEA to lead and enhance our offering across the region. The role involves overseeing multi‑market creator programmes, developing measurement frameworks, championing AI integration, and acting as a trusted strategic advisor to major brands.

Responsibilities

• Lead, define and evolve how the agency sells and delivers influencer marketing and creator partnerships.
• Build best‑in‑class processes, tooling, and operating models and collaborate with global markets to implement them with local senior sponsorship.
• Act as a senior thought leader on creators, platforms, talent, measurement, and the future of influence.
• Architect and oversee global and multi‑market always‑on creator programmes for major clients, proposing enhancements where appropriate.
• Ensure consistent quality and strategic alignment across local teams while tailoring to market nuances.
• Innovate creator collaboration models, formats, content frameworks, and long‑term partnerships.
• Build standardised frameworks for attribution, sentiment analysis, content performance, and creator selection.
• Champion the use of AI tools, including creator discovery, predictive analytics, content evaluation, brand safety and workflow automation specific to IM.
• Spearhead the integration of performance‑driven influencer marketing in multiple markets (e.g., affiliate, trackable KPIs) across client briefs.
• Drive a rigorous approach to performance measurement, ROI modelling and effectiveness.
• Partner with strategy, creative, media and influencer teams to embed creators into integrated brand thinking.
• Direct and suggest thought leadership to elevate the agency’s position within IM and creator marketing.
• Oversee budget forecasting, pricing models, commercial frameworks and profitability.

Qualifications

• Built regional/global teams to create a cohesive and collaborative department.
• Built and maintained relationships with creator agencies, talent management groups, and platform partners.
• Proven experience running global or multi‑market creator programmes for major consumer brands.
• Strong understanding of European cultural nuance and market differences.
• Deep knowledge of creator talent ecosystems across platforms (TikTok, YouTube, Instagram, Twitch, etc.).
• Strong connections with talent agencies, platforms and measurement platforms.
• Demonstrated expertise in measurement frameworks, performance analytics and ROI methodology.
• Hands‑on experience with AI‑driven influencer tools (creator discovery, rights management, fraud detection, predictive scoring, etc.).
• Strong leadership skills: able to inspire, structure and scale teams across offices.
• Led high‑level presentations, annual planning, POVs and global governance structures.

Benefits & Culture

We are committed to equity, diversity and inclusion. Our workplace is inclusive, supports all backgrounds and offers accommodations during recruitment. All employees have access to resources and supports to ensure the best possible environment.

Life Here

• Valued manager relationships.
• “Get social” culture with teammates.
• Trusted with autonomy, minimal “micro‑management.”