Global Event Marketing Ops & Enablement Lead

Adyen; Amsterdam; On-site; EUR 90,000 - 140,000; Full time

Job summary

Adyen is seeking a Global Event Marketing Manager, Operations & Enablement to drive efficiency, scalability, and measurement across 22 local event managers and 350+ events. You will centralize processes, technology and reporting to prove event ROI and streamline planning, registrations, contracting and post-event lead flow.

You will own the event tech stack (Cvent, Jifflenow) and ensure seamless data flow into Marketo and Salesforce, enabling sales enablement and standardized data collection.

Qualifications

• 5+ years in B2B Event Marketing.
• 2–3 years in Event Ops/Marketing Ops/Enablement.
• Hands-on with Cvent, Jifflenow or iCapture.
• Passion for documentation and scalable processes.
• Strong cross-functional collaboration with RevOps/Finance/Legal/Marketing.
• Fluent written and spoken English.

Responsibilities

• Design, document and implement SOPs across the event lifecycle.
• Own and optimize centralized event tech stack (Cvent, Jifflenow).
• Integrate tools with Marketo and Salesforce for data accuracy.
• Lead adoption of on-site lead capture tools and data protocols.
• Coordinate with Demo Tool team and Supply Chain for operations.
• Manage global vendor relationships for event tech.
• Maintain Global Event Measurement Framework and KPI dashboards.
• Deliver enablement sessions to 22 event marketing managers.

Skills

B2B Event Marketing

Event Operations

Marketing Ops

Cvent

Jifflenow

iCapture

Marketo

Salesforce

Documentation

Data Analytics

Job description

Adyen is seeking a Global Event Marketing Manager, Operations & Enablement to drive efficiency, scalability, and measurement across 22 local event managers and 350+ events. You will centralize processes, technology and reporting to prove event ROI and streamline planning, registrations, contracting and post-event lead flow.

You will own the event tech stack (Cvent, Jifflenow) and ensure seamless data flow into Marketo and Salesforce, enabling sales enablement and standardized data collection.