Global Event Marketing Manager, Operations & Enablement

Adyen; Amsterdam; On-site; EUR 90,000 - 140,000; Full time

Job summary

Adyen is seeking a Global Event Marketing Manager, Operations & Enablement to drive efficiency, scalability, and measurement across 22 local event managers and 350+ events. You will centralize processes, technology and reporting to prove event ROI and streamline planning, registrations, contracting and post-event lead flow.

You will own the event tech stack (Cvent, Jifflenow) and ensure seamless data flow into Marketo and Salesforce, enabling sales enablement and standardized data collection.

Qualifications

• 5+ years in B2B Event Marketing.
• 2–3 years in Event Ops/Marketing Ops/Enablement.
• Hands-on with Cvent, Jifflenow or iCapture.
• Passion for documentation and scalable processes.
• Strong cross-functional collaboration with RevOps/Finance/Legal/Marketing.
• Fluent written and spoken English.

Responsibilities

• Design, document and implement SOPs across the event lifecycle.
• Own and optimize centralized event tech stack (Cvent, Jifflenow).
• Integrate tools with Marketo and Salesforce for data accuracy.
• Lead adoption of on-site lead capture tools and data protocols.
• Coordinate with Demo Tool team and Supply Chain for operations.
• Manage global vendor relationships for event tech.
• Maintain Global Event Measurement Framework and KPI dashboards.
• Deliver enablement sessions to 22 event marketing managers.

Skills

B2B Event Marketing

Event Operations

Marketing Ops

Cvent

Jifflenow

iCapture

Marketo

Salesforce

Documentation

Data Analytics

Job description

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

About the role

Adyen is looking for a Global Event Marketing Manager, Operations & Enablement who will be the driving force behind the efficiency, scalability, and measurement of Adyen’s global event portfolio. This role focuses on centralizing processes, technology and reporting to maximize the productivity of our 22 local event managers and 350+ events and accurately prove event marketing ROI.

What you’ll do

• Design, document, and implement Standard Operating Procedures (SOPs) across the entire event lifecycle (planning, registration, contracting, post-event lead flow) to drive consistency and efficiency.
• Own, manage, and optimize the centralized event technology stack, including our event management platform (Cvent) and prebooked meeting platform (Jifflenow).
• Ensure seamless integration between event technology tools and core business systems, specifically managing data flow into Marketo (marketing automation) and Salesforce (CRM) to guarantee data accuracy and sales enablement.
• Lead the adoption and best practices for on-site lead capture tools, such as Icapture, ensuring regional teams adhere to standardized data collection protocols.
• Be the primary point of contact between the Event Marketing Community and the Demo Tool team. Support the community with onboarding into demos, facilitate knowledge sharing between the event team and manage internal processes/collaborate with Supply chain to streamline event hardware supplies.
• Manage key global operational vendor relationships (e.g., event tech providers) to ensure service quality and cost efficiency.
• Maintain and automate our Global Event Measurement Framework and Dashboard to track essential KPIs, accurately calculate event ROI, and report on pipeline generation and campaign effectiveness to leadership.
• Serve as the internal technical expert and trainer, leading enablement sessions for the 22 event marketing managers on new tools, processes, and reporting requirements.

Who you are

• 5+ years of experience in B2B Event Marketing. You have a proven track record of executing high-impact events and understand the end-to-end lifecycle of event management.
• You have spent a significant portion of your career (at least 2-3 years) focused on Event Operations, Marketing Ops, or Enablement. You are ready to move away from individual execution to focus on global scalability and efficiency.
• Deep, hands‑on administrative expertise with major event management platforms. Experience with Cvent, Jifflenow, or iCapture is a plus.
• A passion for documentation, process optimization, and creating scalable solutions for a large, decentralized team.
• Highly organized, detail-oriented, and effective at training and collaborating with cross-functional stakeholders (RevOps Tooling, RevOps Analytics, Finance, Legal, Marketing).
• Exceptional analytical skills with a data-first mindset, capable of defining KPIs, building clear ROI models, and generating strategic insights from complex global data sets.
• Knowledge of Marketo and Salesforce is a plus.
• Fluent spoken and written English.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.