Global Category Development Manager

Jdeprofessional; Amsterdam; Hybrid; EUR 115,000 - 170,000; Full time

Job summary

JDE Peet’s is seeking a Global Category Development Manager to drive the worldwide coffee category. You will shape the global category strategy, translate consumer and market insights into scalable plans, and partner with markets to enable sustained growth.

You’ll balance brand ambition with commercial performance and market execution at scale. You will collaborate with Marketing, RGM, Sales, Finance, Supply Chain, and Innovation to embed category thinking across the business and elevate

Qualifications

• Strong commercial background in sales, shopper marketing, or marketing.
• Experience in global or multi-market environments with diverse retail dynamics.
• Proven ability to translate insights into category opportunities and plans.

Responsibilities

• Define and lead the global coffee category vision and long-term growth roadmap.
• Act as the global category expert for international customers, shaping long-term plans.
• Translate insights into actionable opportunities and recommendations.
• Develop and deploy global category management frameworks and playbooks.
• Provide strategic guidance and hands-on support to local markets.

Skills

Commercial foundation

Global exposure

Strategic thinking

Data-driven

Stakeholder management

Entrepreneurial mindset

Job description

As Global Category Development Manager, you will shape how JDE Peet’s wins the coffee category globally. Sitting within the Global Sales team, this role drives the global category vision by turning consumer, shopper, and market insights into scalable strategies, frameworks, and playbooks. You will partner closely with global and local stakeholders to enable consistent, value-creating category growth across markets. Acting as a category thought leader, you will elevate customer conversations from short-term negotiations to long-term strategic partnerships. This role balances brand ambition, commercial performance, and market execution at scale.

Key Responsibilities

Define and lead the global coffee category vision and long-term growth roadmap in line with brand and value creation strategy

Act as the global category expert for international customers, shaping strategic selling narratives and long-term category growth plans

Translate consumer, shopper, and performance insights into clear category opportunities and actionable recommendations

Develop and deploy global category management frameworks and playbooks (e.g. Master Stock List, channel strategies)

Enable and challenge local markets with strategic guidance, best practices, and hands‑on support for priority initiatives

Influence cross‑functionally across Marketing, RGM, Sales, Finance, Supply Chain, and Innovation to embed category thinking end‑to‑end

Qualifications

Working at JDE Peet’s is hands‑on, fast‑paced, and impact‑driven. For this role as Global Category Development Manager, we’re looking for someone with the following skills and experience:

Strong commercial foundation (typically 8+ years) in Sales, Shopper Marketing, and/or Marketing

Experience working in global or multi‑market environments with diverse retail dynamics

Proven strategic thinking skills, able to translate long‑term vision into practical execution

Data‑literate and analytical, with the ability to turn complex insights into compelling category stories

Strong stakeholder management skills, including partnership with senior leaders and international customers

Entrepreneurial mindset with curiosity to explore new tools, insights, and ways of working

Additional Information

Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes to drive objectivity and eliminate bias. Please reach out if you require any reasonable adjustments to the recruitment process.

#unleashyourpossibility #acupofamazing

Company Description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s is the world’s leading pure‑play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand‑led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons; such as Douwe Egberts, Kenco, Pilao, Old Town, Moccona, Super, Gevalia, Friele, Marcilla. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!