Global Brand Strategy & Transformation Lead

Takeaway.com; Amsterdam; On-site; EUR 140,000 - 190,000; Full time

Job summary

Just Eat Takeaway.com is a leading global online delivery platform, empowering everyday convenience. This role owns JET's long-term marketing strategy and insight agenda, defining what marketing stands for, how it is structured and how success is measured across markets.

You will lead Marketing OS, drive efficiency, and act as the senior interface for large cross-functional projects, shaping brand architecture and strategic priorities with HQ and local teams.

Qualifications

• Significant experience in brand strategy, insights or portfolio planning in a multi-market consumer business.
• Advanced understanding of brand positioning, segmentation, brand architecture and research methodologies.
• Ability to convert complex evidence into clear strategic choices for senior stakeholders.
• Strong experience managing research partners and synthesising qualitative and quantitative inputs.
• Sound commercial judgement and confidence challenging proposals that are not supported by evidence.
• Excellent written and verbal communication skills in English.

Responsibilities

• Owns the annual insight agenda, including brand tracking, research priorities and strategic learning plans, and decides which strategic questions require central investigation.
• Sets the standards for brand architecture, naming logic and core strategic messaging territories; approves changes that alter the strategic shape of the brand.
• Translates customer, market and competitor signals into strategic recommendations for the Brand & Corp Comms leadership team and COO.
• Provides the strategic guardrails that Campaigns, Creative, Media and market teams must work within, without directing their day-to-day execution choices.
• Reviews brand performance monthly and refreshes strategic priorities when evidence shows that positioning, audience focus or architecture should change.
• Leads the Marketing operating system (Marketing OS), driving efficiency, reporting standardisation and automation across the marketing function.
• Acts as the senior Marketing interface for large cross-functional and organisational projects, ensuring marketing priorities and implications are represented throughout.

Skills

Brand strategy

Insights

Portfolio planning

Brand positioning

Research methodologies

Executive communication

Job description

Just Eat Takeaway.com is a leading global online delivery platform, empowering everyday convenience. This role owns JET's long-term marketing strategy and insight agenda, defining what marketing stands for, how it is structured and how success is measured across markets.

You will lead Marketing OS, drive efficiency, and act as the senior interface for large cross-functional projects, shaping brand architecture and strategic priorities with HQ and local teams.