Gaming & Consumer Marketing Lead - Europe

AOC International; Amsterdam; Hybrid; EUR 120,000 - 160,000; Full time

Job summary

AOC International in Amsterdam is seeking a senior European Marketing lead for gaming and consumer brands across AOC, AGON, Philips Monitors and Evnia. You will own strategy, launches, partnerships and the digital footprint across Europe, working with Product Marketing, Communications, Digital, E-commerce and local markets.

This hands-on role requires experience in gaming marketing, brand and product marketing across multiple European markets, team leadership and strong budget, KPI and reporting

Qualifications

• Strong background in gaming and consumer electronics marketing.
• Experience owning brand and product marketing across multiple European markets.
• Proven ability to lead a small team and manage budgets and KPIs.

Responsibilities

• Own the European gaming and consumer marketing strategy and annual plan.
• Shape product positioning with Product Marketing for priority products.
• Lead launches, partnerships and events across European markets.
• Drive brand consistency and high-quality consumer content across channels.
• Connect marketing activity to commercial performance in retail and e-tail.

Skills

Gaming marketing

Brand marketing

Team leadership

Budget management

Job description

About the role

You’ll own the European marketing strategy across our gaming and consumer portfolio, covering AOC, AGON, Philips Monitors and Evnia.

This is a senior, hands-on role with real ownership across brand, product and commercial marketing. You’ll shape how our products show up across European markets - from positioning and launches to partnerships, digital presence, retail visibility and sell-through - working closely with Product Marketing, Communications & Advertising, Digital, E-commerce and our local markets.

What you'll own

Strategy and planning

• Own the European gaming and consumer marketing strategy and annual plan across both brands.
• Develop and challenge country plans against local sales goals, business priorities and market opportunities.
• Track competitors, gaming trends, consumer behaviour and market developments to identify gaps and opportunities and keep the strategy evidence-led.

Brand, product and content

• Shape product positioning together with Product Marketing, with a clear focus on priority and flagship products.
• Drive brand consistency and quality across consumer-facing activity for both brands.
• Own the quality, relevance and visibility of consumer-facing content across our websites.
• Work with Communications & Advertising on the direction and content of our social channels.

Launches, partnerships and events

• Lead gaming and consumer product launches from strategy through activation, aligning positioning, content, channels, partnerships and events across European markets.
• Own gaming and consumer partnerships, including evaluating their impact, visibility and activation across markets.
• Lead our presence at relevant consumer events and tradeshows.

Commercial impact

• Connect marketing activity directly to commercial performance, improving product visibility, conversion and sell-through across retail and e-tail partners.

Leadership, budget and reporting

• Lead, prioritise and develop the Consumer Marketing team.
• Own performance KPIs and the marketing budget, including allocation across design, specialist support and digital activity.
• Set the B2C strategic direction in partnership with Communications & Advertising, ensuring PR and advertising support the wider marketing strategy.
• Report on performance and review results with the Director and European markets.

What you bring

• Strong professional experience in gaming marketing, with a genuine understanding of the gaming audience, ecosystem and category.
• Substantial consumer marketing experience, ideally within consumer electronics, gaming or another fast-moving technology category.
• A track record of owning brand and product marketing across multiple European markets.
• Experience leading and developing a small team.
• Strong commercial awareness and a clear understanding of how marketing activity translates into sell-through.
• Confidence owning budgets, KPIs and performance reporting for senior stakeholders.
• Fluent English; another European language is an advantage.
• Willingness to travel within Europe for events and market visits.

Why this role

This is a high-ownership European role with direct influence on strategy, launches, partnerships and commercial performance.

You’ll work across established and fast-growing gaming and consumer brands, lead a team, own meaningful budget and help shape how our products reach consumers across Europe.