Gaming & Consumer Marketing Lead - Europe

AOC International Europe B.V.; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

AOC International Europe B.V. is seeking a senior marketing leader to own the European gaming and consumer marketing strategy across AOC, AGON, Philips Monitors and Evnia. This is a hands-on role with real ownership of brand, product and commercial marketing across Europe.

You will shape launches, content, partnerships and events, while driving performance and collaborating with product marketing, communications, digital, e-commerce and local markets.

Qualifications

• Extensive experience in gaming marketing and ecosystem understanding.
• Proven ability to own brand and product marketing across European markets.
• Strong leadership of small teams and cross-functional partners.

Responsibilities

• Own the European gaming and consumer marketing strategy across brands.
• Lead launches, partnerships and events with cross-functional teams.
• Drive content quality, channels, and retail visibility for Europe.
• Connect marketing activity to commercial performance and sell-through.

Skills

Gaming marketing

Strategy development

Team leadership

Budget management

Cross-functional collaboration

English fluency

European markets

Job description

Gaming is at the heart of this role and represents around 90% of its scope. We’re looking for someone who knows the gaming world well and brings strong, hands-on experience in the industry or gaming ecosystem.

About The Role

You’ll own the European marketing strategy across our gaming and consumer portfolio, covering AOC, AGON, Philips Monitors and Evnia. This is a senior, hands-on role with real ownership across brand, product and commercial marketing. You’ll shape how our products show up across European markets - from positioning and launches to partnerships, digital presence, retail visibility and sell-through - working closely with Product Marketing, Communications & Advertising, Digital, E-commerce and our local markets.

What you’ll own

Strategy and Planning

• Own the European gaming and consumer marketing strategy and annual plan across both brands.
• Develop and challenge country plans against local sales goals, business priorities and market opportunities.
• Track competitors, gaming trends, consumer behaviour and market developments to identify gaps and opportunities and keep the strategy evidence-led.

Brand, product and content

• Shape product positioning together with Product Marketing, with a clear focus on priority and flagship products.
• Drive brand consistency and quality across consumer-facing activity for both brands.
• Own the quality, relevance and visibility of consumer-facing content across our websites.
• Work with Communications & Advertising on the direction and content of our social channels.

Launches, partnerships and events

• Lead gaming and consumer product launches from strategy through activation, aligning positioning, content, channels, partnerships and events across European markets.
• Own gaming and consumer partnerships, including evaluating their impact, visibility and activation across markets.
• Lead our presence at relevant consumer events and tradeshows.

Commercial impact

• Connect marketing activity directly to commercial performance, improving product visibility, conversion and sell-through across retail and e-tail partners.

Leadership, budget and reporting

• Lead, prioritise and develop the Consumer Marketing team.
• Own performance KPIs and the marketing budget, including allocation across design, specialist support and digital activity.
• Set the B2C strategic direction in partnership with Communications & Advertising, ensuring PR and advertising support the wider marketing strategy.
• Report on performance and review results with the Director and European markets.

What you bring

• Strong professional experience in gaming marketing, with a genuine understanding of the gaming audience, ecosystem and category.
• Substantial consumer marketing experience, ideally within consumer electronics, gaming or another fast-moving technology category.
• A track record of owning brand and product marketing across multiple European markets.
• Experience leading and developing a small team.
• Strong commercial awareness and a clear understanding of how marketing activity translates into sell-through.
• Confidence owning budgets, KPIs and performance reporting for senior stakeholders.
• Fluent English; another European language is an advantage.
• Willingness to travel within Europe for events and market visits.

Why this role

This is a high-ownership European role with direct influence on strategy, launches, partnerships and commercial performance.

You’ll work across established and fast-growing gaming and consumer brands, lead a team, own meaningful budget and help shape how our products reach consumers across Europe.

AOC is a global leader in display technology, delivering innovative monitors for home, office, and gaming—backed by a passion for quality and user experience. Our portfolio spans productivity-boosting business screens to AGON by AOC, the world-leading gaming lineup that powers everyone from aspiring creators to esports pros. We move fast, think globally, and build responsibly, with transparent sustainability goals guiding how we design, manufacture, and support our products. If you’re eager to grow, collaborate across borders, and help millions see more every day, join us.