Founding member for Marketing Lead

Stylu; Amsterdam; On-site; EUR 45,000 - 70,000; Full time

Benefits offered by this job

Ownership and influence in brand building

Opportunity to shape a meaningful product

Job summary

Stylu is searching for a founding marketing person to shape its brand and influence from day one. This role is pivotal as you'll lead marketing initiatives, define the brand voice, and impact social media presence. The ideal candidate should have a passion for fashion and storytelling while being comfortable with an entrepreneurial and innovative environment.

Join us to build a brand focused on sustainability and AI, contributing to a meaningful journey in the fashion industry.

Qualifications

• Strong interest in marketing, branding, fashion, and storytelling.
• Good instinct for design, aesthetics, and brand presentation.
• Passion for fashion, especially second-hand or sustainability.
• Comfortable with social media strategy and influencer outreach.
• Strong communication skills and confidence in relationships.

Responsibilities

• Lead Stylu’s marketing vision and help shape the brand.
• Build and execute a social media strategy across platforms.
• Create engaging content ideas and campaigns.
• Identify and collaborate with influencers and partners.
• Contribute to growth strategy and user acquisition.
• Work closely with founders on partnerships and storytelling.

Skills

Marketing

Branding

Fashion

Storytelling

Social Media Strategy

Communication

Entrepreneurial Mindset

Job description

Stylu

Stylu is building a smarter and more sustainable future for fashion. We combine AI, circular fashion, and gamification to help people get more value from existing clothing and make second‑hand fashion more engaging, rewarding, and mainstream.

Looking For Founding Member

We are looking for a founding marketing person to join us early and help shape how Stylu is seen, felt, and grows. This is not just an execution role. We want someone who can bring marketing vision, creative taste, and founder energy.

You will help define our brand, grow our presence on social media, build relationships with influencers and partners, and shape the overall marketing strategy from an early stage. We are looking for someone who understands culture, fashion, storytelling, and community — and who wants to build something meaningful from the ground up.

What you’ll do

• Lead Stylu’s marketing vision and help shape our brand from day one
• Build and execute social media strategy across platforms such as Instagram, TikTok, and LinkedIn
• Create engaging content ideas and campaigns that reflect our mission, product, and fashion taste
• Identify and collaborate with influencers, creators, vintage stores, and brand partners
• Help define Stylu’s voice, look, and positioning in the market
• Contribute to growth strategy, user acquisition, community building, and early traction
• Work closely with the founders on go-to-market, partnerships, fundraising support, and brand storytelling
• Bring ideas on design, creative direction, and what makes the product and brand feel desirable

Who we’re looking for

• Someone with a strong interest in marketing, branding, fashion, and storytelling
• Good instinct for design, aesthetics, and brand presentation
• Passion for fashion, preferably with an understanding of second‑hand, vintage, culture, or sustainability
• Comfortable with social media strategy, content thinking, and creator/influencer outreach
• Entrepreneurial mindset and willingness to work in an early‑stage startup with uncertainty and ownership
• Strong communication skills and confidence in building relationships
• Mid‑to‑senior level is ideal, but we are also open to a junior candidate with exceptional passion, leadership potential, and founder mentality
• Dutch market familiarity is a must

Nice to have

• Experience in fashion, lifestyle, marketplace, consumer apps, or startup marketing
• Experience working with creators, communities, or partnerships
• Understanding of brand building from zero

Why join Stylu

• Join as an early key person with real ownership and influence
• Build a brand at the intersection of fashion, AI, and sustainability
• Help shape a product with meaningful social and environmental impact
• Be part of the founding journey and grow with the company from the start

Founder mindset

We are looking for more than a marketer. We are looking for someone who wants to help build Stylu with us, bring ideas, take initiative, and become a real driving force behind the brand and growth.