Founding member for Marketing Lead

Find co; Amsterdam; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Stylu is building a smarter and more sustainable future for fashion through AI, circular fashion, and gamification. We’re seeking a founding marketing person to join us early and shape how Stylu is seen, felt, and grows.

This is not just an execution role; you’ll bring marketing vision, creative taste, and founder energy. You’ll help define our brand, grow social presence, and build relationships with influencers and partners.

Qualifications

• Strong interest in marketing, branding, fashion and storytelling.
• Good instinct for design, aesthetics and brand presentation.
• Passion for fashion and sustainability with experience in second-hand or vintage culture.
• Comfort with social media strategy, content thinking and creator outreach.
• Entrepreneurial mindset with willingness to own early-stage startup work.
• Strong communication and relationship-building skills.
• Mid-to-senior level preferred; junior with founder potential considered.
• Dutch market familiarity is essential.

Responsabilités

• Lead Stylu’s marketing vision and shape the brand from day one.
• Build and execute social media strategy across Instagram, TikTok, and LinkedIn.
• Create engaging content ideas and campaigns reflecting our mission and fashion taste.
• Identify and collaborate with influencers, creators, vintage stores, and brand partners.
• Define Stylu’s voice, look, and market positioning.
• Contribute to growth strategy, user acquisition, and early traction.
• Collaborate with founders on go-to-market, partnerships, and storytelling.
• Suggest design and creative direction to make the product and brand desirable.

Connaissances

Marketing strategy

Branding

Storytelling

Fashion knowledge

Social media strategy

Content ideation

Influencer outreach

Entrepreneurial mindset

Ownership

Dutch market

Description du poste

Stylu

Stylu is building a smarter and more sustainable future for fashion. We combine AI, circular fashion, and gamification to help people get more value from existing clothing and make second‑hand fashion more engaging, rewarding, and mainstream.

Looking For Founding Memeber

We are looking for a founding marketing person to join us early and help shape how Stylu is seen, felt, and grows. This is not just an execution role. We want someone who can bring marketing vision, creative taste, and founder energy.

You will help define our brand, grow our presence on social media, build relationships with influencers and partners, and shape the overall marketing strategy from an early stage. We are looking for someone who understands culture, fashion, storytelling, and community — and who wants to build something meaningful from the ground up.

What you’ll do

• Lead Stylu’s marketing vision and help shape our brand from day one
• Build and execute social media strategy across platforms such as Instagram, TikTok, and LinkedIn
• Create engaging content ideas and campaigns that reflect our mission, product, and fashion taste
• Identify and collaborate with influencers, creators, vintage stores, and brand partners
• Help define Stylu’s voice, look, and positioning in the market
• Contribute to growth strategy, user acquisition, community building, and early traction
• Work closely with the founders on go-to-market, partnerships, fundraising support, and brand storytelling
• Bring ideas on design, creative direction, and what makes the product and brand feel desirable

Who we’re looking for

• Someone with a strong interest in marketing, branding, fashion, and storytelling
• Good instinct for design, aesthetics, and brand presentation
• Passion for fashion, preferably with an understanding of second‑hand, vintage, culture, or sustainability
• Comfortable with social media strategy, content thinking, and creator/influencer outreach
• Entrepreneurial mindset and willingness to work in an early‑stage startup with uncertainty and ownership
• Strong communication skills and confidence in building relationships
• Mid‑to‑senior level is ideal, but we are also open to a junior candidate with exceptional passion, leadership potential, and founder mentality
• Dutch market familiarity is a must

Nice to have

• Experience in fashion, lifestyle, marketplace, consumer apps, or startup marketing
• Experience working with creators, communities, or partnerships
• Understanding of brand building from zero

Why join Stylu

• Join as an early key person with real ownership and influence
• Build a brand at the intersection of fashion, AI, and sustainability
• Help shape a product with meaningful social and environmental impact
• Be part of the founding journey and grow with the company from the start

Founder mindset

We are looking for more than a marketer. We are looking for someone who wants to help build Stylu with us, bring ideas, take initiative, and become a real driving force behind the brand and growth.