Founding Go-To Market Lead

TECHLETES; Hoofddorp; On-site; EUR 45,000 - 67,000; Full time

Benefits offered by this job

Uncapped performance-based bonus

5% pension contribution to Brightpens—

5% pension contribution to your Bright

Travel allowance for commuting and 
客户

30 paid days off

8% holiday pay

Lunch from our chef Felix

Job summary

TECHLETES is growing fast and seeks a Founding GTM Lead to shape go-to-market strategy and build the commercial engine with the founders. You will sharpen ICPs, create playbooks, and personally generate opportunities while laying the groundwork for a future commercial team.

You will work directly with founders and C-level executives across SME and mid-market sectors, leveraging AI and automation to scale outreach and improve prospecting efficiency.

Qualifications

• Fluent in Dutch and professionally proficient in English.
• Experience driving growth through pipeline, meetings or revenue.
• Comfortable with outbound prospecting and creating momentum yourself.
• Builder mentality—focus on creating and improving systems, not just following a playbook.
• Willing to work directly with founders and own portions of the commercial cycle.
• Experience in founding or early GTM roles or selling B2B AI/tech services is a plus.

Responsibilities

• Build and continuously improve outbound and GTM approach.
• Create new commercial opportunities through prospecting and direct conversations.
• Sharpen ICPs, propositions and sales cadence with founders.
• Build the commercial infrastructure: CRM, pipeline management, qualification, sales playbooks.
• Test segments, channels and approaches; scale what works.
• Use AI and automation to make prospecting, research, outreach and follow-up smarter.
• Collaborate with founders on high-value opportunities and gradually own more of the cycle.
• As TECHLETES grows, build the commercial team underneath you.

Skills

Outbound sales

GTM strategy

Prospecting

CRM systems

English proficiency

Dutch language

Ownership & proactivity

AI & automation curiosity

Demand creation

Tools

CRM

Sales tooling

Job description

TECHLETES is growing fast. In our first two years, we have grown to a team of seven and are on track to more than double revenue this year.

So far, sales has been founder-led. That has given us strong traction and proven demand for what we build. The next step is to turn that traction into a more structured, proactive and repeatable GTM engine.

As our Founding GTM Lead, you will work directly with the founders to shape how TECHLETES goes to market. You will sharpen our ICPs and propositions, build the systems and playbooks behind our commercial approach, and create new opportunities in the market yourself.

You will not step into a finished sales machine, but you will not start from scratch either. There are customers, proven demand and a clear ambition to grow. Your role is to build on that foundation, find what works, make it repeatable and eventually build the commercial team around it.

What you will do

• Build and continuously improve our outbound and GTM approach.
• Personally create new commercial opportunities through prospecting, outreach and direct conversations with potential customers.
• Work closely with the founders to sharpen our ICPs, proposition and sales cadence.
• Build the commercial infrastructure behind our growth, including CRM, pipeline management, qualification and sales playbooks.
• Test different segments, channels and approaches and double down on what works.
• Use AI and automation to make prospecting, research, outreach and follow-up smarter and more scalable.
• Work together with the founders on high-value opportunities and gradually take ownership of more of the commercial cycle.
• As TECHLETES grows, build the commercial team underneath you.

You will be speaking with founders, directors and C-level decision-makers at SME and mid-market companies across a wide range of sectors, from logistics and utilities to technology and marketing.

Our engagements typically range from approximately €10k to €200k, and salescycles can span several months. This is high-value, consultative B2B-sales where understanding the customer’s business matters.

Who we are looking for

We care more about what you have achieved and the potential you show than the number of years on your CV.

You are likely to thrive here if you:

• Are commercially hungry and enjoy opening doors, creating opportunities and turning conversations in to pipeline.
• Have a builder mentality and like creating and improving systems rather than simply following an existing playbook.
• Are comfortable with outbound and willing to pick up the phone and create momentum yourself.
• Have a strong bias for action. "Just do it" is one of our core values for a reason: experiment often, learn fast and adapt based on what the market tells you.
• Take high ownership and move things forward without needing constant direction.
• Are AI and technically curious. You do not need te be an engineer, but you want to understand what we build and naturally look for ways to use AI and automation in your own work.
• Have a track record of driving real growth, such as pipeline, meetings or revenue.
• Are fluent in Dutch and professionally proficient in English.

Previous experience in a founding or early GTM role at a startup, or experience selling B2B AI or tech-services, is a strong plus.

Why TECHLETES

• Own how we grow. You will have real ownership over our GTM approach, from where we focus and how we position ourselves to which channels, experiments and commercial opportunities we pursue.
• Sell alongside the founders. You will work side-by-side with us on key opportunities. We stay commercially involved, while you get a direct voice in how TECHLETES goes to market and where we focus next.
• Build the team underneath you. Start hands-on, prove what works, turn it into a repeatable playbook and build the commercial team around it as TECHLETES grows.
• Capture a large growth opportunity. Demand for practical AI-solutions is growing fast, and TECHLETES is already translating that demand into strong growth. There is significant upside in making our commercial approach more proactive and repeatable.
• Work alongside engineers and builders. You will be part of a technically strong team that actually designs and implements the AI and data solutions we sell.

What we offer

• €4.000 - €6.000 per month, depending on experience and impact potential
• Uncapped performance-based bonus
• 5% pension contribution to your personal pension at Brightpensioen
• Travel allowance for commuting and client visits
• 30 paid days off
• 8% holiday pay
• Lunch from our chef Felix