Founding Commercial Lead

FinOps Weekly; Utrecht; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary + commission

Equity in a high-growth startup

Hybrid/flexible work

Job summary

Yasu is hiring for a high-impact sales role in the Benelux region. You will own the complete sales cycle, from discovery to close, building a scalable GTM motion and shaping our market approach.

You will work with a fast-growing startup environment, collaborating with the CEO in early stages and expanding into a leadership role as the team scales. Hybrid/flexible work is offered with equity consideration.

Qualifications

• 3+ years of full-cycle B2B SaaS sales experience—owning pipeline, discovery, and closing deals end-to-end.
• Sold to technical buyers—CTOs, Heads of Engineering, Platform or Infrastructure leads.
• Have 2+ years of experience in the Benelux market with an active network you can call on.
• Comfortable with a SMB+ sales cycle and know how to keep deals moving without losing momentum.
• Familiar with CRM and sales engagement tools (HubSpot, Clay).

Responsibilities

• Own the full sales cycle end-to-end—from prospecting to close.
• Build the pipeline via events, LinkedIn, cold outreach, and warm introductions.
• Co-sell with the CEO in the first phase, then operate independently.
• Develop the GTM motion as you go and adapt messaging based on market feedback.
• Provide market intelligence to refine messaging, positioning and ICP.
• Aim for ARR targets; focus on revenue, not activity metrics.
• As we scale, potentially hire and build the team under you.

Skills

Full-cycle sales

Pipeline management

Discovery

Relationship building

CRM tools

Tools

HubSpot

Clay

Job description

About Yasu

Yasu is an AI-powered cloud cost optimization platform that prevents waste before it happens. We're building the autonomous cloud engineer that helps companies cut cloud costs by 30%+ through shift-left prevention and multi-agent AI precision. The problem is massive: €512B is wasted annually on cloud costs, and it's only getting worse with GenAI driving explosive growth. Current tools are reactive dashboards that show problems after the money is already spent. Yasu is different, our AI agents catch cost issues in development (10x cheaper to fix) and autonomously optimize infrastructure in real-time. Since launch, we've been growing rapidly with 300% month-over-month growth in cloud spend under management. We're hitting the market right when AI and cloud costs are becoming CXO-level conversations within organizations. Our founding team brings deep expertise: an ex-AWS sales leader who has taken multiple teams from 0 to $100M in revenue, and an expert AI architect who's built and shipped complex AI systems from 0 to production 3x. We are backed by some of the leading VCs Read about our recent raise - https://techfundingnews.com/yasu-ai-cloud-engineer-pre-seed-funding-2025/

Tasks

• Own the full sales cycle end-to-end - you build the pipeline, run discovery, build relationships, and close the deal. No handoffs. Get out there - events, LinkedIn, cold outreach, warm intros. You suggest the coffee, not wait to be invited.
• Co-sell with the CEO in the first phase, learn the story fast, then own it independently
• Build the GTM motion as you go - there is no playbook yet. You create it based on what works in the market
• Feed what you hear back into messaging, positioning and ICP - you are our best source of market intelligence
• Hit ARR targets - not activity metrics. We care about revenue, not calls made or emails sent
• Eventually hire and build the team under you as we scale

Requirements

You're a great fit if you

• 3+ years of full-cycle B2B SaaS sales experience—you've owned pipeline, run discovery, and closed deals yourself end-to-end
• Have sold to technical buyers—CTOs, Heads of Engineering, Platform or Infrastructure leads
• Have worked in a startup or scale-up under 50 people and know what building from scratch actually means
• Have 2+ years of experience in the Benelux market with an active network you can actually call on
• Are comfortable with a SMB+ sales cycle and know how to keep deals moving without losing momentum
• Use CRM and sales engagement tools naturally—HubSpot, Clay, or similar
• Bonus points for 2+ years selling in cloud cost management, FinOps or DevOps tooling—competitors like CloudZero, Apptio, Spot.io
• Previous experience at AWS, GCP, Azure or a high-growth infrastructure or developer tools company
• Existing relationships with mid-market tech companies in Benelux
• Some familiarity with IaC, Terraform or cloud cost concepts—enough to hold the first conversation without needing a hand

Benefits

• Competitive base salary + commission
• Paid time off and company holidays
• Equity in a high-growth startup
• Hybrid/flexible—we care about output, not hours logged

The Anti-Pitch

We're not for everyone. If you need a perfect sales process already laid out, you'll hate it here

If you want work-life balance, join after our Series B

If you prefer meetings over results, we're not a fit

If you're waiting for someone to tell you what to do, this isn't the role