Field Marketing Executive

Silverfin; Gouda; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Career development opportunities

Company-wide Wellbeing Days off

Flexible work setup

Job summary

Silverfin is actively seeking a Field Marketing Executive to join their dynamic marketing team in the Netherlands. The role involves coordinating various marketing and event activities, with a focus on generating leads through targeted campaigns.

This position requires strong copywriting skills in Dutch and English, along with proven experience in B2B SaaS marketing. The successful candidate will play a key role in shaping marketing strategies in the vibrant region of Gouda.

Qualifications

• Proven marketing experience in B2B SaaS (2-5 years).
• Eagerness to deliver results and a go-to-getter attitude.

Responsibilities

• Collaborate with stakeholders to define marketing plans.
• Design and execute targeted marketing campaigns.
• Work closely with sales team for marketing materials.
• Plan, organise, and execute events.
• Measure and report on marketing effectiveness.
• Liaise with teams for cohesive brand messaging.
• Manage creative agencies for content production.
• Manage marketing budget for the Netherlands.
• Improve account engagement and penetration.

Skills

Copywriting skills in NL (Dutch)

Dutch AND English knowledge

Strong planning & prioritising skills

Salesforce experience

Hubspot experience

Event management experience

Paid advertising campaign experience on LinkedIn

Webinar/podcast experience

Experience with ABM programmatic

Education

Bachelor/Master in Marketing

Job description

Your role

SILVERFIN IS A CUTOFF-EDGE CLOUD SOFTWARE SOLUTION BUILT BY ACCOUNTAINS, FOR ACCOUNTAINS.

FOUNDED IN 2013, SILVERFIN WAS CREATED TO SOLVE THE FRUSTRATIONS OF MANUAL, ERROR-PORE PROCESS IN ANALYSING FINANCIAL DATA AND COMPLIANCE. FROM DAY ONE, WE’VE BEEN A CLOUD-FIRST PLATFORM WITH AN OPEN API ARCHITECTURE, LEVERAGING STRUCTURED DATA TO TRANSFORM HOW ACCOUNTAINS WORK.

OUR MISSION IS SIMPLE: TO ENHANCE AND SUPPORT THE ACCOUNTANCY PROFESSION THROUGH AI AND AUTOMATION, ENSURING ACCOUNTAINS REMAIN RELEVANT AND RESPECTED IN THE FUTURE OF FINANCE.

IN 2023, SILVERFIN BECAME PART OF THE VISMA GROUP, JOINING ONE OF EUROPE’S LEADING PROVIDERS OF CLOUD SOFTWARE. THIS PARTNERSHIP STRENGTHENS OUR ABILITY TO INNOVATE AND EXPAND OUR IMPACT WITHIN THE ACCOUNTANCY INDUSTRY.

TODAY, SILVERFIN IS TRUSTED BY OVER +1000 FIRMS ACROSS 19 COUNTRIES. OUR CLIENTS INCLUDE ALL OF THE BIG 4 ACCOUNTING FIRMS, AS WELL AS LEADING GLOBAL NETWORKS LIKE BDO, PKF, BAKER TILLY, GRANT THORNTON, AND MOORE.

HEADQUARTERED IN GHENT, WITH OFFICES IN MONT-ST.-GUIBERT (BE), LONDON (UK), LUXEMBOURG (LU), AND GOUDA (NL), WE’RE A TEAM OF OVER 200 PEOPLE - INCLUDING A DIVERSE REMOTE ENGINEERING TEAM WORKING ACROSS MULTIPLE TIME ZONES - ALL WORKING TOGETHER TO DRIVE INNOVATION IN ACCOUNTING.

IN RESPONSE TO THE GROWING DEMANDS WITHIN OUR DYNAMIC MARKETING TEAM, WE'RE ON THE LOOKOUT FOR A FIELD MARKETING EXECUTIVE TO JOIN THE ACTION IN THE NETHERLANDS.

YOUR PLAYGROUND WILL INCLUDE A MIX OF MARKETING AND EVENT ACTIVITIES. YOU WILL BE SUPPORTING EVENTS, DIGITAL, CUSTOMER AND PARTNER MARKETING AND OTHER FIELD MARKETING ACTIVITIES IN THE NETHERLANDS, MOSTLY CENTRED AROUND OUR NEW HUB IN THE VIBRANT REGION BETWEEN UTRCH, THE HAGUE AND ROTTERDAM. BRACE YOURSELF FOR SOME OFF-SITE EVENT COORDINATION DURING OFFICE HOURS.

THAT MEANS ORGANISING EVENTS WITH PROJECT BOARDS ON MONDAY.COM, MESSAGING, CREATIVES, STAKEHOLDERS AND BUDGETS WILL BE A VERY IMPORTANT RESPONSIBILITY IN THIS ROLE, NEXT TO REGULAR MARKETING CAMPAIGNS TO OUR AUDIENCE OF ACCOUNTING PRACTICES IN THE REGION.

AS PART OF THIS JOURNEY, YOU'LL BE IN SYNC WITH A WONDERFUL TEAM OF 17 MARKETING TEAM MEMBERS ACROSS BELGIUM AND THE UK. REPORTING DIRECTLY TO OUR SENIOR FIELD MARKETING MANAGER IN THE BENELUX, YOUR MAIN FOCUS REGION IS THE NETHERLANDS. WE PROVIDE A PERMANENT CONTRACT ON A FULL-TIME BASIS.

SILVERFIN OPERATES AT LIGHTNING SPEED, WITH A CONSTANT BZZ OF ACTIVITIES FOR BOTH USERS AND PROSPECTS, NOT TO MENTION OUR INCREDIBLE TEAM. WE ALSO PRIORITISE THE WELL-BEING OF OUR PEOPLE, OFFERING A RANGE OF INITIATIVES. ENVISION YOURSELF JOINING OUR INTERNATIONAL MARKETING TEAM AND A DIVERSE, DRIVEN TEAM, AND GROWING ALONG WITH SILVERFIN.

Your responsibilities

• Collaborate with your BU stakeholders to define and refine the marketing plan for the Netherlands.
• Along with your Field Marketing Manager and global marketing demand and content, design and execute targeted marketing campaigns aimed at generating leads and driving demand utilising a variety of channels, including email, social media, PPC, and content marketing.
• Work closely with the sales team to ensure they have the marketing materials including assisting in the creation of sales enablement tools such as presentations, brochures, and case studies.
• Plan, organise, and execute both hosted and 3rd party events from concept to completion. This includes venue selection, vendor management, promotional activities, and post-event analysis.
• Measure and report on the effectiveness of marketing campaigns and events, using data to drive decisions and improve future marketing strategies.
• Liaise with product, sales, customer success and marketing teams to ensure cohesive brand messaging and optimise campaign success.
• Manage internal and external creative agencies to produce content such as video, copywriting, stand building etc.
• Manage the marketing budget for the Netherlands with expenses and allocation of budget spends.
• Improve account engagement and penetration in our target accounts.

Experience and Qualifications

• Bachelor/Master in Marketing
• Proven marketing experience in B2B SaaS (2-5 years)
• But even more important is your eagerness to deliver results and go-to-getter attitude.

Attitude and personality-related traits

We’re looking for a self-starter with a real hands-on and get-things-done attitude and eager to deliver results.

Skills and knowledge

• Copywriting skills in NL (Dutch)
• Dutch AND English knowledge
• Strong planning & prioritising skills. Organised (KANBAN), punctual (Deadlines), and meticulous (Quality).
• Salesforce: create campaigns, dashboards, and reports for your campaigns
• Hubspot - followup on emails, landing pages, segmentation
• Event management of in-person events
• Paid advertising campaign experience on LinkedIn
• Comfortable running webinars/podcasts
• Experience in devising & executing a marketing plan + budget
• Experience with ABM programmatic and 1 to few

We care for you

• Be part of something bigger – Join a growing SaaS company that’s now proudly part of Visma, Europe’s leader in mission-critical cloud software.
• A connected team – Take part in regular team activities, retreats, and offsites to keep our culture thriving.
• Grow with us – Take advantage of career development opportunities and a personal training allowance to support your growth.
• Time to recharge – Enjoy our company-wide Wellbeing Days off each month (reviewed annually).
• Fair compensation – Receive a competitive rewards package with benefits tailored to your role.
• Flexibility with connection – We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent), the UK (London – Old Street / Shoreditch), the Netherlands (Gouda), Mont-Saint-Guibert, and Luxembourg provide great spaces to collaborate and connect.

How we work

At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, ethnicity, national origin, gender, sexual orientation, age, marital status, or disability status. We're committed to elevating talent by creating an environment where we can all thrive together.