Event Marketing Specialist

Russell Tobin; Noord-Holland; Híbrido; EUR 80 000 - 110 000; Tempo parcial

Resumo da oferta

Russell Tobin is seeking an experienced B2B Event Marketing Manager to plan, execute and measure impactful events across the EMEA region. This contract, hybrid role focuses on end-to-end event strategy, budget control and ROI reporting.

You will manage trade shows, conferences, vendor relationships and logistics, collaborating with regional marketers to drive qualified leads and commercial outcomes. Fluency in German/French/Spanish is a plus.

Qualificações

• 5-10 years of event marketing experience with a track record of ROI, leads and closed accounts.
• Excellent planning, organizational and communication skills.
• Strong stakeholder management and cross-functional collaboration.
• Excellent forecasting and budget management abilities.
• Proficiency in Salesforce and B2B marketing automation software.
• Self-starter who works well in a fast-paced environment and can travel to events (EMEA).
• Fluency in English; knowledge of French, German or Spanish is an advantage.

Responsabilidades

• Develop and execute a holistic event plan for EMEA client programs.
• Manage B2B events from strategy through execution, including budgeting and logistics.
• Negotiate with vendors and manage contracts to stay on/under budget.
• Oversee event measurement, ROI reporting and post-event analysis.
• Coordinate event calendars and respond to regional event requests.

Conhecimentos

End-to-End B2B Event Marketing

Project management

Stakeholder management

Forecasting & budget management

Salesforce experience

Marketing automation tools

Ferramentas

Salesforce

Marketing automation tools

Descrição da oferta de emprego

We are looking for an experienced B2B Event Marketing Manager who can plan, organise, execute and measure marketing events across EMEA.

Role: Event Marketing Specialist

Type & Mode: Contract & Hybrid

Language: German/French/Spanish- (One language is adding an advantage)

Mandatory Skills:

1. End-to-End B2B Event Marketing: Proven experience managing B2B events from strategy and planning through execution, including trade shows, conferences, vendor management, logistics and budget control.

2. Event ROI & Commercial Performance: Ability to measure event success through qualified leads, sales opportunities, closed accounts and ROI, with hands-on experience using Salesforce and B2B marketing automation tools.

What You’ll Do

We’re looking for an events marketing specialist to support the B2B client for Business Marketing team. This person will be responsible for driving the strategy, production and execution of industry events, conferences, trade shows, owned events and hospitality.

This is an end-to-end event marketing role with creative development and execution, agency and vendor management, pre-/during/post-event marketing plans, budgeting, logistics, supplier management and more.

Responsibilities

• Develop and execute a holistic event plan for EMEA client for Business events, ranging from marquee events to smaller scale event activations, in close partnership with regional marketers and cross functional teams
• Manage B2B events from strategy through to execution, including conceptualization, messaging, creative development, execution and logistics, staffing, budget, and post-event measurement analysis
• Negotiate with vendors, manage contracts, and ensure events come in at or under budget
• Oversee event measurement and tracking, communicate the return on investment and impact of events, and own results reporting to leadership and key stakeholders
• Manage B2B event calendar and understand timing of events in a commercial context
• Support ad-hoc regional event requests and logistics as required (managing incoming requests, shipping/handling of booth materials, consulting with local teams to provide event guidance)
• Partner with teams to build marketing plans for events, including developing pre-/during/-post go-to-market plans.
• Share event best practices and manage event playbook for local field teams

Requirements

• 5-10 years of event marketing experience, with a proven track record of driving quantifiable and measurable business results (ROI, closed accounts, leads, etc.)
• Excellent project management, organizational, time management, verbal, and written communication skills
• Strong stakeholder and relationship management skills
• Excellent forecasting and budget management skills
• Proficient in Salesforce and B2B marketing automation software
• A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and looking for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations. Works independently in a fast-paced environment.
• Ability to travel to events as requested (EMEA)
• Fluent in English, with French, German or Spanish an advantage

Preferred Qualifications

Experience leading a variety of B2B events, ranging from large-scale trade shows, co-marketing events, and experiential activations to executive roundtables and educational workshops

Ability to see and communicate the big picture in a way that invites collaboration and brings teammates and stakeholders along

Experience understanding the B2B marketing journey and fluency across the marketing mix - both in brand-building and direct response