Global Event Marketing Manager, Operations & Enablement

EngineersOfAI; Amsterdam; Hybrid; EUR 85,000 - 110,000; Full time

Job summary

Adyen is seeking a Global Event Marketing Manager, Operations & Enablement to coordinate Adyen's worldwide event program from planning to post-event analysis.

You will design SOPs, own the centralized tech stack (Cvent, Jifflenow) and ensure data flow into Marketo and Salesforce to prove ROI. Lead enablement sessions for 22 event managers and collaborate with cross-functional teams.

Qualifications

• 5+ years in B2B event marketing.
• 2-3 years in event operations, marketing ops, or enablement.
• Hands-on with major event platforms (Cvent, Marketo, Salesforce).

Responsibilities

• Design, document, and implement SOPs across the event lifecycle.
• Own and optimize centralized event technology stack.
• Integrate event tools with Marketo and Salesforce for data accuracy.
• Lead on-site lead capture tools and data collection standards.
• Coordinate with internal teams; enable demos and share knowledge.
• Manage global vendor relationships for quality and cost efficiency.
• Maintain the Global Event Measurement Framework and KPI dashboards.
• Train 22 event managers on new tools, processes, and reporting.

Skills

B2B Event Marketing

Operations focus

Marketing Ops

Enablement

Data-driven

Tools

Cvent

Jifflenow

Marketo

Salesforce

Icapture

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

About the role

Adyen is looking for a Global Event Marketing Manager, Operations & Enablement who will be the driving force behind the efficiency, scalability, and measurement of Adyen’s global event portfolio. This role focuses on centralizing processes, technology and reporting to maximize the productivity of our 22 local event managers and 350+ events and accurately prove event marketing ROI.

What you’ll do

• Design, document, and implement Standard Operating Procedures (SOPs) across the entire event lifecycle (planning, registration, contracting, post-event lead flow) to drive consistency and efficiency.
• Own, manage, and optimize the centralized event technology stack, including our event management platform (Cvent) and prebooked meeting platform (Jifflenow).
• Ensure seamless integration between event technology tools and core business systems, specifically managing data flow into Marketo (marketing automation) and Salesforce (CRM) to guarantee data accuracy and sales enablement.
• Lead the adoption and best practices for on-site lead capture tools, such as Icapture, ensuring regional teams adhere to standardized data collection protocols.
• Be the primary point of contact between the Event Marketing Community and the Demo Tool team. Support the community with onboarding into demos, facilitate knowledge sharing between the event team and manage internal processes/collaborate with Supply chain to streamline event hardware supplies.
• Manage key global operational vendor relationships (e.g., event tech providers) to ensure service quality and cost efficiency.
• Maintain and automate our Global Event Measurement Framework and Dashboard to track essential KPIs, accurately calculate event ROI, and report on pipeline generation and campaign effectiveness to leadership.
• Serve as the internal technical expert and trainer, leading enablement sessions for the 22 event marketing managers on new tools, processes, and reporting requirements.

Who you are

• 5+ years of experience in B2B Event Marketing. You have a proven track record of executing high-impact events and understand the end-to-end lifecycle of event management.
• You have spent a significant portion of your career (at least 2-3 years) focused on Event Operations, Marketing Ops, or Enablement. You are ready to move away from individual execution to focus on global scalability and efficiency.
• Deep, hands-on administrative expertise with major event management platforms. Exper