EMEA Performance Media Manager – Paid Search & Social

New Balance; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Discretionary Bonus Opportunity

Hybrid working

On-site Gym

Employee Discount

Travel allowance

Flexible Working Hours

Pension Scheme

25 days Annual Leave

Home working equipment

Wellbeing support

Job summary

New Balance in Amsterdam is seeking a highly strategic and commercially minded Performance Media Marketing Manager to join the Paid Media Team. This role sits within Marketing and eCom, owning the lower-funnel channel strategy to drive traffic and revenue across the full ecosystem.

You will lead regional strategies for EMEA, manage Brave Bison agency, mentor the Performance Media team, and collaborate with CRM, Analytics, and eCommerce to deliver data-driven media decisions.

Qualifications

• Significant experience in performance marketing and strategy.
• Proven ability to translate data into actions and growth.
• Deep knowledge of Paid Search, Social, Programmatic, Shopping, Display.
• Experience with agency management and cross-functional collaboration.
• Strong presentation skills and leadership.
• Comfort with analytics tools (GA4, PowerBI) and Excel.
• Fluent in English; other European languages are a plus.

Responsibilities

• Define an annual Performance Media roadmap for the region.
• Lead lower funnel strategy across channels and allocate budgets.
• Partner with Brave Bison agency and set KPIs and direction.
• Manage Performance Media team and develop regional talent.
• Collaborate with CRM, Organic/SEO, and eCommerce teams.
• Report results to senior leaders with data-backed insights.

Skills

Performance marketing

Strategy

Paid Search

Paid Social

Programmatic

Shopping

Display

Organic/SEO

PowerBI

GA4

Excel

PowerPoint

Agency management

Team leadership

Analytics

Tools

GA4

Meta Business Manager

PowerBI

Excel

PowerPoint

Job description

New Balance in Amsterdam is seeking a highly strategic and commercially minded Performance Media Marketing Manager to join the Paid Media Team. This role sits within Marketing and eCom, owning the lower-funnel channel strategy to drive traffic and revenue across the full ecosystem.

You will lead regional strategies for EMEA, manage Brave Bison agency, mentor the Performance Media team, and collaborate with CRM, Analytics, and eCommerce to deliver data-driven media decisions.