EMEA Environmental Field Marketing Lead

Skalar Analytical BV; Breda; On-site; EUR 52,000 - 70,000; Full time

Job summary

Skalar Analytical BV, headquartered in Breda, the Netherlands, seeks anEnvironmental Segment Field Marketing professional for EMEA to drive growth through events, distributor marketing and co-marketing initiatives. You will manage the EMEA event portfolio and build strong distributor relationships across a highly international environment.

You will collaborate with Marketing, Sales and Product teams and work to convert interactions into qualified leads and opportunities across the EMEA region.

Qualifications

• Experience in B2B events, field marketing, channel marketing or distributor marketing is important.
• Strong written and verbal English, and experience using CRM/marketing automation and CMS platforms is essential.
• Experience in a technical, scientific or industrial environment is an advantage.

Responsibilities

• Developing and executing the EMEA Environmental event plan.
• Managing trade shows, conferences, seminars and customer events.
• Developing marketing relationships with key distributors.
• Creating and coordinating co-marketing and MDF activities.
• Supporting event lead generation, follow-up and pipeline development.
• Creating and maintaining event- and distributor-related website content.
• Measuring performance and continuously improving the event and channel mix.

Skills

B2B events

Field marketing

Channel marketing

Distributor marketing

CRM

Marketing automation

CMS platforms

English proficiency

Tools

CRM systems

CMS platforms

Marketing automation tools

Job description

Skalar Analytical BV, headquartered in Breda, the Netherlands, seeks anEnvironmental Segment Field Marketing professional for EMEA to drive growth through events, distributor marketing and co-marketing initiatives. You will manage the EMEA event portfolio and build strong distributor relationships across a highly international environment.

You will collaborate with Marketing, Sales and Product teams and work to convert interactions into qualified leads and opportunities across the EMEA region.