EMEA Director, Paid Media & Lifecycle Growth — Hybrid

Foot Locker; Utrecht; Hybrid; EUR 180,000 - 240,000; Full time

Benefits offered by this job

Employee Discount

25 holidays and flexible working

Bike plan

Pension Plan

Travel reimbursement

Learning & Health/Wellbeing programs

Job summary

Foot Locker is seeking a Director of Paid Media to lead EMEA media strategy and governance, driving profitable growth across digital and in-store channels. You will oversee budgets, partner with Loyalty and Brand teams, and ensure measurement-driven decisions that align with commercial priorities.

In this role, you will shape how media translates into measurable growth, drive cross-functional alignment with Brand, Marketing Ops, E‑commerce, Stores, and Finance, and lead a high-impact media

Qualifications

• 10+ years leading media and analytics functions in omnichannel retail, e-commerce, or digital-first organizations.
• Proven ability to set strategy, manage complexity, and drive alignment across a matrixed environment.
• Strong business acumen; proven track record managing large budgets across multi-market organizations.
• Demonstrated ability to integrate paid media, lifecycle marketing and measurement into a single operating system driving measurable business impact.
• Fluent English required; an additional European language is a plus. Willingness to travel across EMEA markets.

Responsibilities

• Define and own the EMEA Media strategy and operating model, as a coherent, full-funnel omnichannel system, aligned to commercial priorities and GTM plans.
• Establish investment principles, guardrails, and decision frameworks that enable focus, speed and consistency across markets.
• Translate company growth ambitions into clear strategic priorities for acquisition, retention and customer value.
• Own the evolution of media strategy across Paid Search, Paid Social, Programmatic, Affiliate and SEO/AEO.
• Drive strong integration between media planning, activation and measurement.
• Hold teams accountable for incremental impact, not just channel-level efficiency metrics.
• Own media measurement to ensure robust, future-proof measurement frameworks are in place.
• Drive adoption of incrementality, experimentation and MMM informed decision making to shift conversations to business outcomes.
• Ensure leadership has clear, human-language insights on what is driving growth and where to invest.
• Translate business and brand priorities into clear planning principles for teams and markets.
• Enable marketing, e-commerce, and store teams to make data-driven decisions with the right data and measurement frameworks to plan, execute, and evaluate performance.

Skills

Media leadership

Strategy

Budget management

Data analytics

Full-funnel marketing

Leadership

English fluency

Travel willingness

CRM/Loyalty experience

Job description

Foot Locker is seeking a Director of Paid Media to lead EMEA media strategy and governance, driving profitable growth across digital and in-store channels. You will oversee budgets, partner with Loyalty and Brand teams, and ensure measurement-driven decisions that align with commercial priorities.

In this role, you will shape how media translates into measurable growth, drive cross-functional alignment with Brand, Marketing Ops, E‑commerce, Stores, and Finance, and lead a high-impact media