EMEA Director, Media & Lifecycle Marketing (6-month)

Foot Locker, Inc.; Utrecht; Hybrid; EUR 140,000 - 200,000; Full time

Benefits offered by this job

Hybrid working

Employee discount

Pension plan

Bike plan

Gym subscription

Wellbeing programmes

Travel reimbursement

Career development

Job summary

Foot Locker, Inc. is seeking a Director of Paid Media to lead EMEA media strategy and governance for a 6-month assignment. You will own the investment strategy across digital and stores, aligning with brand and commercial priorities.

The role partners with Brand, Loyalty, Marketing Ops, E‑commerce, Stores, Data & Analytics and Finance to translate priorities into measurable marketing impact. The ideal candidate has 10+ years in media/analytics leadership within omnichannel retail, fluent

Qualifications

• 10+ years leading media and analytics in omnichannel retail or digital-first organisations.
• 5+ years in a people-leadership role; CRM / loyalty experience a plus.
• Proven ability to set strategy and align across a matrixed environment.
• Strong business acumen with large multi-market budgets and measurable impact.
• Fluent English; willingness to travel across EMEA markets.

Responsibilities

• Define and own the EMEA Media strategy and operating model in a full- funnel omnichannel system.
• Establish investment principles and decision frameworks for speed and consistency.
• Translate growth ambitions into priorities for acquisition, retention and customer value.
• Drive integration between media planning, activation and measurement.
• Shift conversations to business and customer outcomes with clear insights.
• Partner with Brand, Loyalty, Marketing Ops, E-commerce, Stores, Data & Analytics and Finance.

Skills

Media leadership

Strategy development

Budget management

Analytics & measurement

Communication

Team leadership

Fluent English

Travel readiness

CRM / loyalty experience

Tools

CRM software

Job description

Foot Locker, Inc. is seeking a Director of Paid Media to lead EMEA media strategy and governance for a 6-month assignment. You will own the investment strategy across digital and stores, aligning with brand and commercial priorities.

The role partners with Brand, Loyalty, Marketing Ops, E‑commerce, Stores, Data & Analytics and Finance to translate priorities into measurable marketing impact. The ideal candidate has 10+ years in media/analytics leadership within omnichannel retail, fluent