Paid Social & Programmatic Lead (6-Month Temp)

Foot Locker; Utrecht; On-site; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Recognition & Belonging

Hybrid working

Employee discount

Learning & Wellbeing programs

Career development

Travel reimbursement

Bike plan

Pension plan

Wellness apps access

Discounted health plans

Social events

Job summary

Foot Locker is seeking a Manager, Paid Social & Programmatic to own strategy, execution and measurement across Foot Locker Europe’s markets. You’ll drive Smartly.io-based campaigns, build an incrementality framework, and collaborate with Marketing Analytics, Creative, Ecomm and Strategy teams.

You will lead a small team, manage agency relationships, and shape the long-term roadmap for paid social and programmatic in a fast-moving retail environment.

Qualifications

• Bachelor's degree in Marketing or Communications.
• 5+ years paid social experience in B2C/eCommerce or retail.
• Hands-on Smartly.io experience required or similar platform.
• Experience designing incrementality tests and budgeting impact.
• Strong creative brief writing and testing capabilities.
• Working knowledge of DV360 and YouTube management.
• Proficient in GA4 and BI tools; able to build dashboards.
• Excellent cross-functional collaboration across teams.
• Experience with managing a digital marketing agency.
• Fluent English (written & spoken); additional European language a plus.

Responsibilities

• Own paid social strategy and day-to-day execution across Meta, TikTok, Snapchat for 6 European markets.
• Lead a small team of 2 specialists and guide operations.
• Design and govern an incrementality framework with Marketing Analytics.
• Lead a structured testing roadmap with actionable insights.
• Manage YouTube/DV360 activations within the broader media mix.
• Ensure alignment with Media Strategy, Analytics, Creative and Ecomm teams.
• Collaborate with Organic Social to align activation strategies.
• Translate data into decisions; build dashboards and share insights.
• Oversee agency/platform relationships and roadmap changes.
• Own budget and efficiency targets with forecasting and reporting.

Skills

Paid social strategy

Team leadership

Cross-functional collaboration

Analytics & reporting

Platform automation

Education

Bachelor's degree in Marketing or Communications

Tools

Smartly.io

DV360

GA4

Looker

Tableau

Job description

Foot Locker is seeking a Manager, Paid Social & Programmatic to own strategy, execution and measurement across Foot Locker Europe’s markets. You’ll drive Smartly.io-based campaigns, build an incrementality framework, and collaborate with Marketing Analytics, Creative, Ecomm and Strategy teams.

You will lead a small team, manage agency relationships, and shape the long-term roadmap for paid social and programmatic in a fast-moving retail environment.