EMEA Brand Manager, Foot & Ankle MedTech

Stryker Group; Amsterdam; Hybrid; EUR 72,000 - 133,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Competitive benefits

Job summary

Stryker is seeking an experienced Brand Manager for the Foot & Ankle division in Europe, the Middle East and Africa. You will drive market share growth through strategic marketing plans and education strategies, coordinating with local teams and global partners to execute campaigns and lifecycle plans.

You will own the Annual Marketing Plan for EMEA, develop KOLs, and manage product launches while partnering with sales and marketing to maximize customer value and portfolio performance.

Qualifications

• Bachelor’s degree is required.
• 8+ years of work experience is required, including experience in fields such as international Marketing, Product/Brand Management or related in industries such as MedTech, BioTech, etc.
• Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.
• Excellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English.
• Strong strategic-thinking, adaptability, analytical and problem-solving skills.
• Ability to work independently and to also establish relationships/work in collaboration with others.
• Demonstrated ability to relate to stakeholders and customers from different markets and cultures.
• Ability to understand and work within complex interdivisional procedures and policies.
• Impeccable work ethics & integrity in managing confidential information.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).
• Experience in Orthopaedics would be highly preferred.
• MBA is preferred.

Responsibilities

• Learn our portfolio and build relationships with internal/external stakeholders.
• Set annual and long-range brand/indications strategy to achieve growth, profit and market share targets.
• Create/distribute scalable assets, tools, campaigns and best practices for localization.
• Identify education and brand experience opportunities for internal and external audiences.
• Develop trust and strong relationships with local marketers, sales professionals and key customers.
• Create the Annual Marketing Plan for EMEA and portfolio roadmap over 3-5 years.
• Forecast demand with country leadership and partner with supply chain.
• Define and execute regional product lifecycle including launch and phase-out.
• Provide analysis of business performance and brand perception and define mitigating actions.
• Develop portfolio through new product development, line extensions and M&A activity.
• Work with Product Managers in a matrix organization to execute EMEA strategies.
• Create EMEA-wide, scalable customer engagement events.
• Manage branding, messaging, positioning and pricing based on market insights.
• Lead commercialization planning of new product development with Portfolio teams.
• Lead KOL development for the brand.
• Travel percentage: 40%.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Microsoft Office

Excel

PowerPoint

Word

Job description

Stryker is seeking an experienced Brand Manager for the Foot & Ankle division in Europe, the Middle East and Africa. You will drive market share growth through strategic marketing plans and education strategies, coordinating with local teams and global partners to execute campaigns and lifecycle plans.

You will own the Annual Marketing Plan for EMEA, develop KOLs, and manage product launches while partnering with sales and marketing to maximize customer value and portfolio performance.