Brand Manager, EMEA | Foot & Ankle

Stryker; Utrecht; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Flat hierarchies

Career development opportunities

Recognition of performance

Job summary

Stryker's Brand Manager for Foot & Ankle in EMEA will drive market share growth by crafting and executing strategic marketing plans. You will set the regional direction, develop campaigns, manage portfolio growth, and educate stakeholders across markets.

You will collaborate with local marketing teams, lead lifecycle planning, and build strong relationships with customers and cross-functional partners. Travel up to 40% and hybrid work enablement support your impact across Europe.

Qualifications

• Bachelor's degree is required.
• 8+ years of work experience in international Marketing, Product/Brand Management or related fields.
• Ability to lead marketing projects to deliver growth and performance.
• Excellent communication, persuasion and presentation skills in English.
• Strategic thinking, adaptability and analytical problem-solving.
• Ability to build relationships across markets and cultures.
• Experience with complex interdivisional procedures and policies.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Responsibilities

• Set annual and long-range brand and indications strategy to achieve growth and market share targets.
• Create and distribute scalable assets and campaigns for localization and impact.
• Develop education and brand experience opportunities for internal and external audiences.
• Build strong relationships with local marketers, sales teams, and stakeholders.
• Lead portfolio lifecycle planning including launches and phase-outs.
• Collaborate with country leadership and supply chain on demand forecasting.
• Develop KOLs and lead regional commercialization planning for new products.
• Travel up to 40% for customer-facing activities and field support.

Skills

Strategic thinking

Project leadership

Communication skills

Interpersonal skills

Cross-cultural collaboration

English proficiency

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Brand Manager, EMEA | Foot & Ankle

The Job's Mission:

As Brand Manager for Stryker's Foot & Ankle business, you will drive market share growth through the formulation and execution of effective, strategic marketing plans. You are the EMEA brand expert who sets strategic direction and ensures execution for portfolio growth through the development of marketing campaigns and strategies, portfolio development, as well as internal and external education strategies.

Our product portfolio includes innovative solutions such as Total Ankle Replacement and implants for hindfoot and forefoot surgery, designed to improve patient and hospital outcomes. As a leader in Foot & Ankle surgery, Stryker offers comprehensive solutions for individuals with chronic pain.

In this position, you will own the creation of compelling customer value propositions, maximize new product launches and enhance key customer relationships across EMEA. You will work closely with local Marketing teams in leading downstream execution while also contributing to upstream marketing initiatives to ensure development projects address EMEA customer needs appropriately.

Reporting to the Marketing Director of Extremities EMEA, this role can be based in any of our European locations with a hybrid work model. This is an exciting opportunity to join one of the world's leading medical technology organizations in its mission of making healthcare better.

What you will do:

• Start with a familiarization phase to learn about the portfolio and build relationships with internal and external stakeholders.
• In alignment with global strategy, set annual and long-range brand and indications strategy to achieve required growth, profit and market share targets.
• Create and distribute scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact.
• Identify education and brand experience opportunities for both internal and external audiences to increase brand perception and value in collaboration with the Education Manager.
• Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders and key customers.
• Create the Annual Marketing Plan for EMEA and portfolio roadmap over a 3-5 year horizon in collaboration with Divisional, Portfolio Marketing and Local Marketing teams.
• Work with country leadership to forecast demand and partner with supply chain accordingly.
• Define and execute regional product life cycle including phase-in (launch) and phase-out of products.
• Provide analysis of business performance, brand perception and other drivers of future brand performance, and define mitigating actions to deliver on strategy.
• Work with divisional resources to develop the portfolio through new product development and line extensions.
• Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the EMEA-wide strategies.
• Create EMEA-wide, scalable customer engagement events such as facility tours, events, congresses and hands-on opportunities.
• Manage branding, messaging, positioning and pricing of assigned brands based on market, customer and competitive insights.
• Lead the commercialization planning of new product development in partnership with Portfolio teams.
• Take the lead in developing Key Opinion Leaders (KOLs) for the brand.
• Travel percentage: 40%, as this position involves customer-facing activities and sales support in the field.

What you need:

Required:

• Bachelor's degree is required.
• 8+ years of work experience is required, including experience in fields such as international Marketing, Product/Brand Management or related industries such as MedTech and BioTech.
• Ability to accurately and effectively lead and manage marketing projects to ensure timely outcomes, business performance and growth.
• Excellent interpersonal communication, persuasion and presentation skills, with proficiency in spoken and written English.
• Strong strategic thinking, adaptability, analytical and problem-solving skills.
• Ability to work independently and also establish relationships and collaborate with others.
• Demonstrated ability to relate to stakeholders and customers from different markets and cultures.
• Ability to understand and work within complex interdivisional procedures and policies.
• Impeccable work ethic and integrity in managing confidential information.
• Demonstrated proficiency in Microsoft Office (Excel, Word and PowerPoint).

Preferred:

• Experience in Orthopaedics is highly preferred.
• MBA is preferred.

What we offer:

• Flat hierarchies and a culture committed to achieving the mission and delivering remarkable results.
• Personal and internal career development opportunities, with the possibility to make both vertical and lateral career moves.
• Recognition of outstanding individual and cross-functional team performance.
• Quality products that improve the lives of customers and patients.
• The ability to discover your strengths, follow your passion and own your career.