Manager, Acquisition & Media

Under Armour; Amsterdam; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Paid UA Give Back days

UA merchandise discounts

Health and fitness benefits

38-hour working week

28 days holiday

Gym on-site

Language course support

Job summary

Under Armour in Amsterdam is seeking an Acquisition & Media Manager to lead EMEA customer acquisition. You will own strategy and partner with DTC Ecommerce, CRM, Analytics and agencies to drive traffic, revenue and profitability across paid channels.

The role requires 8+ years in digital marketing, strong analytical and stakeholder skills, and a hybrid 4-days-in-office schedule in Amsterdam. Travel ~5–10% of the year.

Qualifications

• 8+ years in digital marketing, performance marketing or similar roles.
• Experience managing large media budgets across markets.
• Proven ability to develop campaigns across SEM, social, display, video.
• Experience leading agency partners and cross-functional teams.
• Strong commercial acumen and ability to translate data into decisions.
• Excellent stakeholder management and communication skills.
• Bachelor’s degree in Marketing, Business or related field.
• Experience with campaign tools: Google Ads, Meta, Analytics, Excel, PowerPoint.

Responsibilities

• Define and own EMEA customer acquisition strategy.
• Lead media planning and channel optimization across markets.
• Collaborate with DTC Ecommerce, CRM, and Analytics teams.
• Partner with agencies and internal teams to drive growth.
• Develop frameworks for testing, learning, and investment decisions.
• Build a high-performing, cross-functional team.

Skills

Digital marketing

Performance marketing

Media strategy

Customer acquisition

Agency management

Stakeholder management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Business Manager

Adobe Analytics

Excel

PowerPoint

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

This role sits within the EMEA Consumer Engagement team and is part of the regional Marketing function.

The Acquisition & Media Manager will lead acquisition strategy across paid digital channels, working closely with DTC Ecommerce, Category Marketing, Merchandising, Creative, CRM, Analytics and agency partners to deliver traffic, revenue, profitability and customer growth for EMEA’s DTC ecommerce business.

Your Impact

Own EMEA Customer Acquisition Strategy

• Lead acquisition media strategy for EMEA across paid search, paid social, affiliate, display, video, PLA/shopping, retargeting, and emerging channels.
• Ensure acquisition activity supports broader business objectives, including customer lifetime value, profitability, and retention.
• Balance short-term revenue objectives with long-term customer growth and profitability.
• Lead annual, quarterly, and monthly media planning, including investment allocation across markets, channels, campaigns, and commercial opportunities based on business priorities and performance.
• Identify new growth opportunities across existing and emerging acquisition channels.
• Create regional plans that connect campaign priorities, athlete stories, product moments, and commercial KPIs into clear acquisition media plans.

Lead Performance Media & Agency Partnerships

• Serve as the key point of contact for media partners, setting clear expectations, timelines, operating rhythms, and standards for performance, innovation, and executional excellence.
• Continuously evolve the media operating model, ways of working, and partner ecosystem to ensure the setup scales with business needs.
• Translate business objectives into clear channel strategies, platform KPIs, and optimization priorities while connecting platform performance back to commercial impact.
• Mobilize internal teams and external partners to drive tactical execution, analysis, and optimization across channels.

Build the Future Acquisition Engine

• Develop business cases for scaling new channels such as Social Commerce, AI Discovery & Search, and Agentic Commerce.
• Create frameworks for testing, learning, and investment decisions.
• Partner with internal stakeholders to turn innovation into repeatable business capabilities.

Own Measurement & Commercial Performance

• Partner with Analytics, Data Engineering, and Martech teams to improve acquisition measurement.
• Champion the adoption of incrementality testing, attribution evolution, and privacy-first measurement approaches.
• Translate complex performance data into clear business recommendations.
• Establish performance benchmarks and investment guardrails.
• Drive a culture of measurement discipline and accountability.

Develop and Lead a High-Performing Team

• Lead, coach, and develop team members, building clear development plans and strengthening digital marketing expertise across the team.
• Create clear ownership, accountability, and performance expectations.
• Act as a thought leader for modern ecommerce acquisition, sharing learnings and best practices across the organization.

Qualifications

• 8+ years of digital marketing, performance marketing, media strategy, or customer acquisition experience, ideally within ecommerce, brand, or agency environments.
• Experience managing significant media budgets across multiple markets.
• Proven experience developing digital strategies and campaigns across SEM, paid social, affiliate, display, programmatic, retargeting, and PLA/shopping.
• Proven experience leading agency partners and cross-functional teams.
• Strong commercial and analytical acumen.
• Experience translating data into business decisions.
• Excellent stakeholder management and communication skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
• Experience using campaign management, analytics, and reporting tools such as Google Ads, Meta Business Manager, Adobe Analytics, Excel, and PowerPoint.

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam, The Netherlands office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: Approximately 5-10% of the year based on the business needs.

Relocation

• No relocation provided

Base Compensation

€70,000.00-€95,000.00 EUR

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid UA Give Back volunteer days to support initiatives in the local community.
• Under Armour merchandise discounts.
• Health and fitness benefits, discounts and resources.
• 38-hour working week, hybrid work, 28 days holiday and access to teammate resource groups.
• Human Performance Institute gym on-site and local language course support when moving from abroad

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].