Email Marketing Intern

Karl Lagerfeld; Amsterdam; On-site; EUR 25,000 - 35,000; Full time

Benefits offered by this job

Opportunity to make an impact

Exclusive sample sales

Working in the heart of Amsterdam

Job summary

Karl Lagerfeld in Amsterdam is seeking a Digital Marketing Intern to support the CRM activities within a dynamic e-commerce environment. This role offers hands-on experience with key responsibilities including data analysis, reporting, and CRM campaign management.

The ideal candidate will have strong digital marketing knowledge, be fluent in English, and possess organizational skills. A passion for the fashion industry and experience in e-commerce is preferred. The internship is available for a minimum of 6 months.

Qualifications

• Fluent in English, both verbal and written.
• Experience in e-commerce or marketing.
• Detail-oriented for newsletter localizations.

Responsibilities

• Support weekly reporting on channel performance.
• Analyze data and extract insights for optimization.
• Build newsletter templates in Klaviyo.

Skills

MS Office proficiency

Data analysis skills

Digital marketing knowledge

English fluency

Analytical mindset

Education

Enrolled at school/university

Tools

Google Analytics

Klaviyo

Job description

At Karl Lagerfeld, this internship supports the Digital Marketing and E-commerce departments by coordinating CRM activities. The role works closely with the Team Lead Digital Design & UX, E-commerce Marketing Manager, and CRM Specialist, contributing to the planning and execution of CRM initiatives and using data to enhance customer engagement across digital platforms. This internship offers hands‑on experience in CRM within a dynamic fashion e‑commerce and digital marketing environment.

Key Responsibilities

• Support weekly reporting on channel performance by compiling key metrics and highlighting trends and insights for optimization.
• Analyze data from Google Analytics and the CRM platform to extract insights that enhance customer retention, conversion strategies, and identify new opportunities.
• Support the development and implementation of CRM campaigns.
• Build newsletter templates in Klaviyo and develop new ones with engaging content.
• Support the creation of briefings for the creative team and copywriters.
• Support trade reporting and prepare weekly presentations.
• Monitor the database, including clean‑up and analysis.
• Contribute to customer segmentation strategies by analyzing data and identifying distinct customer groups.
• Collaborate with the CRM Specialist and marketing teams to tailor communications for various customer segments.
• Coordinate copy briefings with an external translation agency.
• Prepare, compile, and format presentations and reports.
• Create benchmarks and best practices.
• Provide administrative support for office‑related tasks.

Skills, Education & Experience

• Experience and proficiency in MS Office software suites and preferably also in Google Analytics.
• Strong knowledge of and interest in digital marketing and data analysis.
• Experience with premium brands or the luxury sector is preferable but not required.
• Previous marketing or e‑commerce internship preferred, ideally in CRM.
• Fluent in English, both verbal and written. Knowledge of an additional language served on KARL.com is an advantage.

Profile

• Strong attention to detail, particularly for newsletter localisation and reporting tasks.
• An organised and analytical mindset.
• Able to prioritize and multitask.
• Able to work independently as well as in a team.
• Interested in and passionate about the fashion industry and cross‑channel digital marketing.
• Flexible and adaptable, with a positive attitude.
• Able to work in a fast‑paced and high‑pressure environment.

Internship Requirements

• Available to start ASAP.
• Available for 6+ months.
• Must be enrolled for the full duration of the internship at a school or university.
• Due to Dutch legislation, must have European nationality or study in the Netherlands.

Why #TEAMKARL?

• Opportunity to make an impact.
• Working in the heart of Amsterdam.
• Exclusive sample sales only for #TEAMKARL.