Brand Marketing Intern - KL Jeans

Karl Lagerfeld; Amsterdam; Hybrid; EUR 12,000 - 18,000; Full time

Benefits offered by this job

Exclusive sample sales

HQ Amsterdam

Job summary

Karl Lagerfeld in Amsterdam is offering a Marketing Internship to support the Brand Marketing Manager across global campaigns. You will handle assets briefs, decks, and reports with a can-do attitude in a fast-paced team.

Students enrolled in relevant studies, fluent in English (French a plus), will work on presentations, mood boards, and cross-functional coordination in a dynamic environment at the HQ. Start: July 13th, 2026; duration 6 months; full-time.

Qualifications

• Enrolled in accredited Bachelor/Master program during entire internship.
• Studies in Management, Fashion, Marketing, Communication or Business.
• Fluent in English; French is a plus.

Responsibilities

• Support Brand Marketing Manager on global campaigns and brand initiatives.
• Create and update assets briefs, campaign decks and reports.
• Prepare PowerPoint templates and pitch decks for campaigns.
• Conduct competitor research and benchmark brand positioning.
• Coordinate between Licensing, Digital Marketing, Retail Marketing and more.
• Organise seasonal market launches and manage creative assets.

Skills

Brand Marketing

Multitasking

Project Management

Creative Thinking

English Fluency

Time Management

Education

Bachelor/Master program in Marketing/Business or related field

Enrollment throughout internship

Tools

Photoshop

PowerPoint

Excel

Job description

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 35 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwearand underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our karllagerfeld.com flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

THE ROLE

You will be supporting the Brand Marketing Manager in the marketing department focusing on the brand legacy across the channels and marketing initiatives.

As this is a very hands‑on role, you must have a ‘can-do’ attitude and a strong ability to prioritize and multitask. You work well in a fast‑paced environment, are flexible, and enjoy cross-functional works streams. Having (fashion‑)experience in an in‑house marketing team, brand‑marketing or media agency/design studio is appreciated. You are keen to understand the business implications of the respective projects, are confident with KPI’s and have existing knowledge in how to realize these with a creative mindset and forward‑thinking spirit.

KEY RESPONSIBILITIES

• Day-to-day marketing activities related to all global campaigns, key brand and content initiatives.
• Creation and continuous updates of assets brief (strong knowledge in excel), campaign rollout decks and reports.
• Creation of ppt template decks (strong knowledge in powerpoint).
• Creation of aspirational pitch decks or/and strategy deck to support on-going or future marketing projects (strong knowledge in powerpoint).
• Competitor research and benchmarking.
• Creation of moodboards and inspirational visual references to support campaign development and creative direction.
• Research and identification of upcoming trends, concepts, and cultural movements relevant to the brand and market positioning.
• Briefing, coordination, and implementation of marketing materials such as brand presentations, campaign overviews, partner and collaboration reports and others.
• Coordination between key internal departments such as Licensing, Digital Marketing, Retail Marketing, Creative, Product/Design, Ecom, Press, Communications.
• Organizational support for seasonal market launches.
• Samples souring and coordination with relevant teams (Product, Licensing, Ecommerce).
• Cross referencing Merchandising calendars and Buys Handover.
• Creation of cross channel assets brief – strong knowledge in Excel is required.
• Manage dedicated and small‑scale projects independently.
• Updating folders, overseeing creative assets, and updating the server; keeping the server structure and keeping track of creative deliverables.
• Administrative support for office‑related tasks.

SKILLS, EDUCATION & EXPERIENCE

• Mandatory to be enrolled in an accredited Bachelor/Master program during the entire internship period.
• Management, Fashion, Marketing, Communication or Business‑related studies.
• Language: fluent in English, both verbal and written. English is the working language of the company. French is an advantage.
• Very good knowledge of using Photoshop; Knowledge of AI tools is a plus.
• Very good knowledge of using Microsoft Power Point and great ability to build inspiring presentations.
• Very good knowledge of using Excel.

THE PROFILE

• Flexibility, adaptability, and a positive “can-do” attitude are a must.
• Ability to prioritize and multitask.
• Able to work independently as well as in a team.
• Interest & passion for the fashion industry.
• Able to work in a fast‑paced and high‑pressure environment.
• Critical eye for creative works and interested in the industry updates.
• Keen attention to detail.
• Positive attitude, teamwork oriented.
• Creative problem‑solver

Start date: July 13th, 2026/ Available for 6 months (possibility to extend up to 1 year) /Full-Time

Why #TEAMKARL? (HQ)

• Opportunity to make an impact
• Working in the heart of Amsterdam
• And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL.

At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.